Crypto Schmypmo

Have you been wondering why my writing has been so highly focused on blockchain, cryptocurrency, NFTs, smart contracts, and the world of decentralized finance? Are you thinking, “This really doesn’t apply to me or my business?” Are you saying things like, “Crypto schmypmo?”

Here’s a short video clip from the Today Show in 1994. It will make you laugh out loud. Replace the focus of their “@” sign debate (or the word “internet”) with blockchain or smart contracts or Web 3.0 or DeFi or any other distributed ledger technology jargon you are unfamiliar with. If you think the new technologies empowering decentralized finance do not apply to you or your business, you are (metaphorically speaking) Bryant and Katie in 1994. The good news: you don’t have to be. It’s your choice.

As always, I welcome your thoughts and comments. Just reply to this email. And, yes, my bestselling book Blockchain – Cryptocurrency, NFTs & Smart Contracts: An executive guide to the world of decentralized finance covers the basics.

Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communication and the CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, writes a weekly column for Adweek, and is a regular commentator on CNN and CNBC and writes a popular daily business blog. He’s the Co-Host of the award-winning podcast Techstream with Shelly Palmer & Seth Everett and he hosts the Shelly Palmer #CryptoWednesday Livestream. Follow @shellypalmer or visit shellypalmer.com.

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