Amazon Astro: Cool or Creepy?

Cool or creepy? These are the opposite ends of the Shelly Palmer scale for evaluating AI-powered surveillance systems built into robots, IoT, and other tech. With my cool or creepy scale in mind, behold Amazon’s Astro: a mobile Alexa robot designed to capture every detail of your home’s layout, follow you around on video calls, and (of course) recognize faces. Is a robot built to spy on your every move cool or creepy? I know my answer.

Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communication and the CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, writes a weekly column for Adweek, and is a regular commentator on CNN and CNBC and writes a popular daily business blog. He’s the Co-Host of the award-winning podcast Techstream with Shelly Palmer & Seth Everett and he hosts the Shelly Palmer #CryptoWednesday Livestream. Follow @shellypalmer or visit shellypalmer.com.

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