Disney Committed to Theatrical Releases Through 2024

After the near $100 million opening of Shang-Chi and the Legend of the Ten Rings, the Walt Disney Company just made a major statement about the future of its films. First, all of the company’s remaining 2021 releases, including Eternals and The King’s Man, will play only in theaters for 45 days. In addition, the company just dated a bunch of future films all the way into 2024, which raises the question: “Is a $100 million opening the ‘new’ normal, or is it to be expected post-pandemic?”

Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and the CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, writes a weekly column for Adweek, and is a regular commentator on CNN and CNBC and writes a popular daily business blog. He’s the Co-Host of the award-winning podcast Techstream with Shelly Palmer & Seth Everett and he hosts the Shelly Palmer #CryptoWednesday Livestream. Follow @shellypalmer or visit shellypalmer.com.

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