I can’t believe what I just watched

Adam Mosseri, Facebook’s Head of Instagram, just sat for a live interview on NBC’s Today Show. He shouldn’t have.

At a time when mental health issues are front and center, he admitted that Facebook knows that Instagram makes a lot of people feel bad about themselves, and he admitted to having years-old research that confirms it. His answer? They’re “working on it.”

What’s the solution? He offered two possible “fixes.”

First, a “nudge” tool that Instagram would use to gently nudge people to pay attention to things that might not be as harmful to them. He offered no details, but the idea that Instagram (or any social media) can train an algorithm to nudge you to pay attention to something it deems “less harmful” is more scary than the actual problem.

Second, he offered a new feature called “Take a Break.” As it sounds, the button would allow you to pause Instagram until you thought you might like to subject yourself to the abuse once again… and the app would pick up right where you left off. What?

Here’s a better idea: delete the app. Instagram (like most social media sites) is harmful to children of all ages. They know it. They have research that confirms it. You know it. I know it.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communication and the CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, writes a weekly column for Adweek, and is a regular commentator on CNN and CNBC and writes a popular daily business blog. He’s the Co-Host of the award-winning podcast Techstream with Shelly Palmer & Seth Everett and he hosts the Shelly Palmer #CryptoWednesday Livestream. Follow @shellypalmer or visit shellypalmer.com.

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