One Currency to Rule Them All

Facebook is proposing a new cryptocurrency called Diem. Backed by U.S. Dollars, Euros, and other hard currencies, Diem will be a stablecoin tied to a permissioned blockchain (that one day may become permissionless).

In case you’re wondering, Diem is a renamed and reworked version of Libra, Facebook’s original centralized crypto idea that was shelved after running into trouble with regulators. If the Diem Association is able to get regulatory permission, it will function as a full-scale central bank.

Facebook offering crypto through its apps to 2 billion global users? What could possibly go right?

Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communication and the CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, writes a weekly column for Adweek, and is a regular commentator on CNN and CNBC and writes a popular daily business blog. He’s the Co-Host of the award-winning podcast Techstream with Shelly Palmer & Seth Everett and he hosts the Shelly Palmer #CryptoWednesday Livestream. Follow @shellypalmer or visit shellypalmer.com.

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