Snap to Partner with Parents

Like all social media platforms, Snap has had its share of mishaps with privacy and security. However, during an interview at WSJ Tech Live, Snap CEO Evan Spiegel said, “We haven’t announced the name of this product yet, but we basically have a family center so that young people and their parents can use Snapchat together.”

This is exactly the right approach. When talking about social media issues with parents over the past few years, most have desperately wanted a way to metaphorically “hold their kid’s hands while teaching them to cross the street.” I’m looking forward to seeing how Snap executes on this idea, as it sounds like an awesome step in the right direction.

Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communication and the CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, writes a weekly column for Adweek, and is a regular commentator on CNN and CNBC and writes a popular daily business blog. He’s the Co-Host of the award-winning podcast Techstream with Shelly Palmer & Seth Everett and he hosts the Shelly Palmer #CryptoWednesday Livestream. Follow @shellypalmer or visit shellypalmer.com.

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