Every YouTuber Gets a Trophy

YouTube has announced that “based on experiment results, we’re moving forward with making the public dislike count private across YouTube.” The announcement goes on to say that YouTube believes “that this is the right thing to do for our platform–to better protect creators from harassment, help ensure smaller creators and those just getting started can thrive, and to create an inclusive and respectful environment where creators have the opportunity to succeed and feel safe to express themselves.”

A “like” is not a business outcome. A “dislike” is not a business outcome either, but (as is true on all social platforms) a dislike can be psychologically devastating. Wait. What?

No matter how painful, honest feedback helps us grow. In what world is honest feedback not constructive? The key word here is honest. YouTube and other social media platforms are hosts to vicious “dislike mobs” where people (and bots) target and attack certain creators to increase their dislike counts. Perhaps the concept of “social proof” as a metric needs to be reevaluated.

Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications, co-founder of Metacademy, and the CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and CNBC and writes a popular daily business blog. He’s the Co-Host of the award-winning podcast Techstream with Shelly Palmer & Seth Everett and his latest book, Blockchain - Cryptocurrency, NFTs & Smart Contracts: An executive guide to the world of decentralized finance, is an Amazon #1 Bestseller. Follow @shellypalmer or visit shellypalmer.com.



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