GameStop’s Big NFT Marketplace Plans

A report in The Wall Street Journal suggests GameStop has a 20-person unit working on a DeFi marketplace, set to launch later this year, which will offer in-game goods as supply-limited, cryptographically-signed NFTs. In addition, the Journal’s sources suggest GameStop may be preparing to invest “tens of millions of dollars” in crypto-related companies, including the development of games that use the blockchain.

This isn’t the first sign of GameStop’s intent to get in on the NFT bandwagon. The company launched a bare-bones website for “GameStop NFT” back in May, seeking “exceptional engineers (Solidity, React, Python), designers, gamers, marketers, and community leaders” for its team.

Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and the CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, writes a weekly column for Adweek, and is a regular commentator on CNN and CNBC and writes a popular daily business blog. He’s the Co-Host of the award-winning podcast Techstream with Shelly Palmer & Seth Everett and he hosts the Shelly Palmer #CryptoWednesday Livestream. Follow @shellypalmer or visit shellypalmer.com.

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