Walmart in the Metaverse

According to CNBC, Walmart plans to create its own cryptocurrency as well as a collection of NFTs. The big-box retailer filed for several new trademarks that indicate its intent to make and sell virtual goods, as well as to create its own cryptocurrency and NFTs.

For those of you who keep asking me why I am spending so much time covering Web3, crypto, NFTs, and the underlying technologies, Walmart said it is “continuously exploring how emerging technologies may shape future shopping experiences.”

Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and the CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and CNBC and writes a popular daily business blog. He’s the Co-Host of the award-winning podcast Techstream with Shelly Palmer & Seth Everett and his latest book, Blockchain - Cryptocurrency, NFTs & Smart Contracts: An executive guide to the world of decentralized finance, is an Amazon #1 Bestseller. Follow @shellypalmer or visit shellypalmer.com.

Categories

PreviousGap is launching NFT hoodie art that unlocks physical clothing Next5G vs. Altimeters

Get Briefed Every Day!

Subscribe to my daily newsletter featuring current events and the top stories in technology, media, and marketing.

Subscribe