Can There Be Two?

Coke and Pepsi, McDonald’s and Burger King, Tide and Gain. In the physical world, there are many competitive pairs. In the digital world (Google, Amazon, eBay, Netflix, etc.), the biggest companies tend to completely own their categories, which raises the question: Can Coinbase’s new NFT marketplace find a place alongside category-leading OpenSea, or will one have to completely dominate the other?

OpenSea is the world’s largest NFT marketplace, but it is far from perfect. Coinbase is the largest crypto exchange in the U.S. Will Web3 allow for competitive digital pairs? It’s a trick question; both OpenSea and Coinbase are fully centralized and 100 percent Web2 tech. So, to rephrase, will OpenSea and Coinbase NFT be a very rare digitally competitive pair? Can there be two?

Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications, co-founder of Metacademy, and the CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and CNBC and writes a popular daily business blog. He’s the Co-Host of the award-winning podcast Techstream with Shelly Palmer & Seth Everett and his latest book, Blockchain - Cryptocurrency, NFTs & Smart Contracts: An executive guide to the world of decentralized finance, is an Amazon #1 Bestseller. Follow @shellypalmer or visit shellypalmer.com.

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