2023 NAB Show Centennial

2023 NAB Show

A Preview of Intelligent Content at the NAB Show hosted by Shelly PalmerShelly Palmer - A preview of the 2023 NAB Show

Premieres Wednesday, April 5, 2023 12:15 p.m. ET on YouTube Live. Get notified.

As we approach the 2023 NAB Show Centennial, a global gathering for broadcast, media, and entertainment professionals, I find myself reflecting on the monumental transformations the industry has experienced over the past century. The shift from sound to picture, analog to digital, and static to immersive experiences has set the stage for a new era of innovation. However, we are far from finished. As we enter the next phase of media evolution, we have a unique opportunity to harness the power of emerging technologies, forge new connections, and redefine what’s possible.

While I am clearly biased, the NAB Show Centennial is more than just a showcase for best-in-breed products; it’s a portal to the future of broadcasting and media. It offers a chance to experience the entire content life cycle, from creation to consumption, and it is vital for industry professionals to come together and learn from one another.

The New Frontier: Generative and Conversational AI

Generative and conversational AI models are the new frontier in our industry. As broadcasters and streamers incorporate these tools into their workflows and processes, we will find ourselves navigating uncharted territory. These tools will not only alter the way we consume content but also exponentially increase the demand for personalized experiences.

Exploring Synthetic Media

Generative AI, such as GPT-4, is paving the way for hyperrealistic virtual characters, digital environments, and automated storytelling. In contrast, conversational AI is revolutionizing how we interact with technology, powering smart assistants, and even chatbots for customer support and content recommendations.

It’s a Feeling

The NAB Show has always featured the latest tech, tools, and gear, but attending the event in Las Vegas allows you to truly feel the evolving media landscape in a visceral way. This is what I missed during the pandemic and the aspect of the show I am most excited about. To that end, networking remains at the heart of the NAB Show Centennial. The event offers unparalleled opportunities to connect, converse, and collaborate with industry innovators and visionaries from around the world.

Addressing Sustainability

One critical topic at this year’s show is sustainability in the media industry. As climate change becomes an increasingly pressing issue, it’s essential for broadcasters and media professionals to adapt their practices and adopt greener solutions. The NAB Show will feature discussions on sustainability practices, exploring how the industry can minimize its environmental impact while maintaining high-quality output.

Emerging Trends

Another major trend worth exploring at the NAB Show Centennial is the fusion of cinema and live experiences. Advances in virtual reality (VR), augmented reality (AR), and extended reality (XR) are increasingly blurring the line between the physical and digital worlds. The event will delve into the potential of these technologies to create immersive, interactive experiences that push the boundaries of storytelling.

The 2023 NAB Show Centennial promises to be a groundbreaking event, guiding professionals through the ever-changing world of broadcast, media, and entertainment. By focusing on emerging technologies, sustainable practices, immersive experiences, and fostering a spirit of collaboration, we can ensure a thriving future for the industry. I am looking forward to seeing you there and engaging in thought-provoking discussions about the future.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.


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