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Google is looking to launch a pay TV service that will be tested on its high-speed broadband network in Kansas City, Missouri. The service would directly compete with cable companies, offering on-demand and online access to television channels. Google is expected to launch the service in the coming months. In other news, major tech companies including Apple, Google and Microsoft have agreed to improve mobile app privacy protections. Developers will be required to include a privacy policy with each app, specifying how your data is accessed and used. Will people actually read the privacy policies? Doubtful. And finally, Comcast is launching a new service this week to compete with Netflix. Xfinity Streampix will include video-on-demand content from NBC Universal, Disney-ABC, Sony and Warner Brothers. The service will be free to many triple-play customers and $4.99 a month for basic cable subscribers.