Linda Yaccarino


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“When everything is at stake, all of us are stakeholders.” Shelly and Ross speak to Linda Yaccarino, Chairman of Advertising and Partnerships for NBCUniversal, about the marketing industry’s unique opportunity to rapidly evolve, what real transformation looks like, and how much the launch of new streaming service Peacock changes things. Plus: a round of everyone’s favorite game: Ross’s Rapid Fire Questions!

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About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.

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