According to a report by Reuters, Netflix’s CEO Reed Hastings has been in talks with executives from major cable providers to make its streaming video service part of their offerings. Hastings has said in the past that he wants Netflix to be more like an HBO, so the move isn’t surprising. Netflix could add a lot of subscribers by packaging its service through cable providers.
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.
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