Bringing back the woolly mammoth

Jurassic Park lovers have been told that the idea of bringing dinosaurs back from extinction is science fiction. Serial entrepreneur Ben Lamm is undeterred. With $15 million in funding and famed geneticist George Church on board, Colossal begins its quest to bring back the woolly mammoth.

This would be quackery if not for the very serious cast of characters that has been assembled to tackle this task. George Church may be a controversial figure in genetic research, but few question his intellect or his accomplishments. The implications of success are dwarfed by my questions about the fundamental principles underlying the founding of Colossal.

Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.

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