Microsoft’s search engine Bing has surpassed 100 million daily active users after the launch of its chatbot AI, according to Yusuf Mehdi, Microsoft’s VP for Modern Life, Search and Devices. Although it is just a “small, low, single digit share player,” Bing is gaining new users and seeing growth in engagement. One-third of Bing’s daily active users are new to the search engine, and there has been an increase in the number of searches conducted.
The stats are compelling. Bing’s chat AI has been used for queries by one-third of daily preview users, with an average of three chats per session and more than 45 million chats since its introduction. Fifteen percent of all chat sessions have been used to generate new content.
Let’s be honest. Prior to Bing’s AI integration, the only people who used Bing were Microsoft employees, a few outliers, and people who couldn’t figure out how to set Chrome as their default browser. Now, both technocrats and technophobes are willing to say “Bing” without rolling their eyes. I call that progress. Google calls it competition.
All kidding aside, this is great!
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