Shelly Palmer Radio Report – June 21, 2012

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It’s been a big week for Microsoft. At a press conference shrouded in mystery, the company announced its first tablet computer. Yesterday, it followed up by releasing details about its newest mobile operating system, Windows Phone 8. Since entering the mobile phone market, Microsoft has struggled to keep up with Android and Apple, but don’t count them out just yet. Though Microsoft lags behind its competitors in mobile device sales, Windows Phone 7.5 has an elegant easy to use interface and Windows Phone 8 will be very similar.  The new OS will also be tied very closely to the desktop version of Windows 8 offering extraordinary integration between the Microsoft Office suite, Xbox 360 and Microsoft’s new Skydrive storage cloud.  Apple creates such a media storm that it’s easy to forget that over 90% of personal computer users live in a Windows world.  And seamless integration between phone and PC could make all the difference for Microsoft.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.

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