Since its inception one year ago today, the most familiar critique of Google+ has been Google’s sign-up strategy. As users face prompts from many of Google’s popular existing properties to upgrade their accounts to include Google+ profiles, it has felt like more of a strong-arm approach than a welcome invitation. There’s a better, more personal approach. And Google may have just found it. First unveiled at the I/O developer conference on Wednesday, the Events feature allows Google+ users to send out customized invitations to their friends both on and off the Google+ platform. Read the full story at All Things D.