Now that iOS 6 has officially landed, Apple has pulled back the veil revealing the first wave of apps to support its new Passbook feature. The initial group of companies to jump on the bandwagon include: Ticketmaster, Live Nation, Lufthansa, MLB.com At Bat, Sephora to Go, Walgreens and Fandango Movies. While this list is a tad bit shorter than we hoped for, it’s safe to say that more apps will follow in the not-so-distant future. Want to be the first to know when they arrive? Be sure to keep an eye on the Passbook section of the App Store for the latest updates. Read the full story at Engadget.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.