On Wednesday at the Google I/O conference in San Francisco, Google announced a new music streaming service called Google Play Music All Access. The service will compete with other entries to the market like Spotify, Rdio and Pandora. Google Play Music All Access will run $9.99 in the US, with a 30-day free trial and it launches today. If you start your subscription by June 30 the price drops to $7.99 monthly. “Music unites us, it’s universal,” says Google’s Chris Yerga. “We set out to build a music service that didn’t just give you access to a world of music, but helped to guide you through it.” The service build a list of songs that automatically updates based on your tastes and what you listen to. Songs can be swiped away and removed from your playlists with a ‘Mailbox-like’ gesture. The service will combine music from your locker with ‘millions’ of songs on the service itself seamlessly, says Yerga.