Google on Thursday introduced what it calls “relevant ads” in the newly updated Google Maps app for Android and iOS. These advertisements now appear at the bottom of the screen after you perform a search. The ads include a title, ad text, and a link to get directions. Users should know they can tap or swipe upward to see more information while advertisers should know this is a new click type called “Get location details” that results in a standard CPC charge. When you click on an ad to get location details, you’ll see additional information such as the business’ address, phone number, photos, reviews, and so on. Companies that buy these ads can offer multiple paid (the initial ‘get location details’ click, get directions, click-to-call, and clicks on the ad headline) and free (saving business information for later, sharing a business with a friend, or starting navigation) click actions for their potential customers.