On Thursday Google announced details of its long-awaited Android 4.4 KitKat operating system for the first time, going beyond just the candy bar branding. KitKat is designed around three major tentpoles, Google told TechCrunch, including reaching the next billion (it previously announced 1 billion activations) Android users, putting so-called Google “smarts” across the entire mobile experience, and building for what comes next in mobile devices. Google said that Android is growing at three times the speed of developed markets in developing countries; but the phones that are catching on in those markets are mostly running Gingerbread, a version of Android that’s now many versions out of date. These phones, however, have lower specs with only around 512MB of memory available, and Gingerbread is what’s required to fit within those tech requirements.