Amazon released a cheaper ad-supported version of the Kindle over a month ago and it’s already the site’s bestseller. At $114 the “special offers” Kindle provides valuable coupons for downloadable content. The sales suggest that customers are willing to deal with relevant ads for a slight discount. Read the full article at PCMag.com
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.
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