The news comes as part of an update to version 5.0 of Amazon’s own app in the Play Store, which sees a broader content shift – the new Amazon app allows users to access Amazon’s entire digital catalog, meaning that – besides instant video content – users can shop for (and install) apps from Amazon’s app store. This ostensibly makes the Amazon App Store app obsolete, except for its solely app-focused interface. Amazon is also offering up 5GB of free photo back-up space through its Cloud Drive service with the update.