IBM on Tuesday announced a new product called Watson Analytics, one they claim will bring sophisticated big data analysis to the average business user. Watson Analytics is a cloud application that does all of the the heavy lifting related to big data processing by retrieving the data, analyzing it, cleaning it, building sophisticated visualizations and offering an environment for communicating and collaborating around the data. And lest you think that IBM is just slapping on the Watson label because it’s a well known brand (as I did), Eric Sall, vp of worldwide marketing for business analytics at IBM says that’s the not the case. The technology underlying the product including the ability to process natural language queries is built on Watson technology. Sall says the goal of the product is to put “powerful analytics in the hands of every business user.”