Apple reversed its rules on how publishers are required to sell subscriptions through iTunes. Previously, companies were forced to sell iPad publications solely through the App Store, forking over 30% of profits to Apple. Now, publishers can now set subscription terms and prices through their website instead. Read the full article at Reuters.com
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.
Subscribe to my daily newsletter featuring current events and the top stories in technology, media, and marketing.
Subscribe