A recent study reveals that subscribers of Netlix who are likely to downgrade cable television services have doubled since 2010. 32% of those surveyed say they have or are seriously considering making the switch. Perhaps most interesting, only 24% of respondents cited economic concerns as the reason for cutting the cord.
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.
Subscribe to my daily newsletter featuring current events and the top stories in technology, media, and marketing.
Subscribe