Despite becoming ubiquitous with Internet use, Twitter continues to find itself not nearly as profitable as its online counterparts. Instead of rushing towards an initial public offering, the company is pursuing a new round of private investing that could value Twitter at nearly $7 billion. Twitter continues to work on ways to monetize its service and is on track to triple its ad revenue since last year. Read the full article at WSJ.com
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.
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