Charles Warner

Charles Warner

Charles Warner teaches in the Media Management Program at The New School and NYU’s Stern School of Business, and is the Goldenson Chair Emeritus at the University of Missouri School of Journalism. Until he retired in 2002, he was Vice President of AOL’s Interactive Marketing division. Charlie’s book Media Selling, 4th Edition is an update of Broadcast and Cable Selling and is the most widely used sales textbook in the field. He has also written a companion book to Media Selling titled Media Sales Management that is available free on www.mediaselling.us.

Amazon’s Deal With HBO: Who Gets the Short End of the Stick?

By

The recently announced deal between Amazon and HBO — in which Amazon will offer to its Amazon Primes customers much of HBO’s classic programming — should be examined for its long-term implications. Are there any businesses that are liable to get hurt? In staff meetings, Amazon’s Jeff Bezos insists that there is always an empty chair that […]

3 Worst “Best” Lists

By

Numbered lists are hot items on websites and in magazines because they generate clicks. Here’s what Reuters chief executive Andrew Rashbass wrote in an internal staff memo, as reported by Politico’s Dylan Byers: Getting people to click on stories has become a science. The leading technique is the enticingly-headlined numbered list. Buzzfeed are the masters. […]

Celebrating Celebrities Celebrating Celebrities

By

The Academy Awards on ABC-TV is the quintessential modern media celebrity-driven event that celebrates celebrities celebrating celebrities. Celebrity Ellen DeGeneres did her best to celebrate Hollywood and its movies and stars. The Academy Awards show was the ultimate opportunity for a global audience to gawk at, ogle, adore and celebrate the celebrities our culture worships afar via the […]

Comcast-Time Warner Merger Butt Slaps Content Kings

By

CBS and Viacom’s majority shareholder, Sumner Redstone, coined the phrase “content is king.” And the 90-year-old mogul has put his money where his mouth is by outrageously overpaying his content-producing kings Les Moonves , CEO of CBS, and Philippe Dauman, CEO of Viacom. Moonves and Dauman’s compensation in 2012 (2013 figures haven’t been released as of the […]

Turkish Delight – A Confection, Not a Strategy

By

My wife and I returned to New York in July from a three-week trip to Jordan and Turkey. So much about the trip was memorable: Petra, Istanbul, the boat traffic on the Bosphorus, a sunrise balloon ride in Cappadocia, dondurma (Turkish ice cream) and, of course, Turkish Delight – a chewy confection. But because I’m […]