Ed Keller

Ed Keller

Ed Keller, CEO of the Keller Fay Group, has been called "one of the most recognized names in word of mouth." His new book, The Face-to-Face Book, was recently published by Free Press/Simon & Schuster. You can follow Ed Keller on Twitter, Facebook and Google+, or contact him directly at ekeller@kellerfay.com.

Social TV: Juggernaut or Overhyped?

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The relationship between social media and TV is of considerable interest to media owners, agencies and brands. Twitter is investing heavily to buy social media monitoring companies, and Facebook is also seeking to bolster its claim on social engagement with TV. There’s no doubt that ‘Social TV’ has become the subject of much speculation. But just how significant is […]

Feel Nothing, Say Nothing: How Emotion and Word of Mouth Are Linked

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Keller Fay and other commentators have noted the link between emotion and brand word of mouth (WOM) on a number of occasions. In particular, a major academic study (On Brands and Word of Mouth) notes that emotion is a key trigger of brand buzz: “the motive to share positive or negative feelings about brands in order […]

Samsung’s Chase to Displace Apple America’s Most Talked About Brand

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Remember that picture above? Samsung was the sponsor behind Ellen DeGeneres’s headline-grabbing, record-breaking, Twitter-busting “selfie” at the Oscars. For Samsung, it was part of a much larger, longer-term march to become one of the most talked about brands in America. For quite a number of years running, Coke was the most talked about brand in […]

Busting the Myth that Negative WOM is More Powerful than Positive Talk

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Everyone, it seems, has heard that people are far more likely to share their bad brand experiences than positive ones. Probe further about whether they have actually seen evidence of that, and the answer is generally, “no, but I’ve heard it’s true.” Well, the fact is, it’s not true. Positive WOM is far more prevalent […]

Social TV: “The Real Action is Not Online — It is Still Face-to-Face”

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Each December, CBS’s Chief Research Officer Dave Poltrack addresses the UBS Annual Global Media and Communications Conference. This year’s talk, “The Outlook for the Broadcast Networks,” covered a wide range of topics, including social TV: “Nothing was hotter this year than social media with Twitter front and center with its IPO,” according to Poltrack. “Television programs […]