Ed Keller

Ed Keller

Ed Keller, CEO of the Keller Fay Group, has been called "one of the most recognized names in word of mouth." His new book, The Face-to-Face Book, was recently published by Free Press/Simon & Schuster. You can follow Ed Keller on Twitter, Facebook and Google+, or contact him directly at ekeller@kellerfay.com.

Word of Mouth’s Measurement Imperative

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Word of mouth is more effective than traditional marketing, but difficulty proving ROI is a significant obstacle to growth. Those are two of the most significant findings to emerge from the recently released “State of Word of Mouth Marketing Survey,” conducted by the Word of Mouth Marketing Association (WOMMA) and the American Marketing Association (AMA). […]

Talking Football: Ranking the NFL Teams, WOM vs. Social Media

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Fall is here, and with it everyone is talking football. Well, not everyone, perhaps. But befitting the nation’s most popular sport, it generates a huge amount of conversation. According to my firm’s research, there are 15 billion annual WOM impressions about football. In fact, over the course of the year, a full third of all […]

Great Experiences Are the Foundation of Powerful Social Marketing

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Every marketer is looking for the secret sauce that will help them create buzz. “The pressure to create ‘viral’ advertising, the urge to get more views online, that leads people to push the envelope,” said the president and chief creative officer at Grey New York in a recent New York Times article. Only a few fortunate […]

The Platinum Age of TV and the Buzz — All the Buzz — That is Driving It

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Wired magazine declared that we are witnessing “The Platinum Age of TV” in its April cover story. This boom time for quality TV, it says, is powered by a “hyper-social, data-driven” approach to new show creation and promotion. “It all adds up to a potentially thrilling new era for television, one that values shows that spark […]