Kids aren't all that different from the rest of us.
The internet changes everything, including advertising.
Although Social TV is barely four years old, television program selection for Social TV may be in danger of becoming predictable and unimaginative. When the industry talks about Social TV, we tend to focus on three areas: Tentpole Events, e.g. the Super Bowl, The Oscars. Larger Reality Shows, e.g. American Idol, The Voice. Genre-specific programming: […]
Social TV is poised to become one of the most important global forces in advertising over the next 10 years because of its ability to challenge our industry’s fundamental notion of information overload. The term information overload was coined 40 years ago by media visionary Alvin Toffler. However, we tend to think of information overload […]
Two recently-published academic papers foretell the imminent implosion of Facebook. One review from Princeton employed disease modeling to suggest that Facebook could lose up to 80 percent of users in the next three years. The other was from University College London (UCL), a leading UK university. In UCL’s instance, Professor Daniel Miller wrote a blog […]