Jaffer Ali

Jaffer Ali

Jaffer Ali is the CEO of e-commerce company, PulseTV.com. He is a serial entrepreneur who has touched every part of the online ecosystem since 1998. Jaffer is known as a contrarian thought leader who has contributed over 250 essays to industry trades covering every aspect of online media and marketing topics. A collection of his essays can be downloaded for free: Chasing String In The Digital Era.

2014: What Marketing Idea Is Ready For Retirement

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If the past, by bringing surprises, did not resemble the past previous to it (what I call the past’s past), then why should our future resemble our current past? –Nassim Taleb, Philosopher and Essayist Edge.org asked a couple hundred of the brightest scientists alive the question: “What scientific idea is ready for retirement?” I am […]

The Online Industry And NSA Connection

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“The fact that private industry now works in tandem with the government to stalk and track us online may deflect but cannot dilute the moral argument. It seems little considerations like the prohibitions against “unreasonable search and seizure” enshrined in our Bill of Rights never made it onto the Behavioral Targeting agenda. — Jaffer Ali […]

The Art of Business

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Science is not a heartless pursuit of objective information. It is a creative human activity, its geniuses acting more as artists than as information processors. –Stephen Jay Gould, Ever Since Darwin I no longer read business books. Been there, done that for too many years. Stimulation comes from reading many other sources. My current obsession […]

Isn’t it Time for Truth?

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My story isn’t sweet and harmonious like invented stories.  It tastes of folly and bewilderment, of madness and dream, like the life of all people who no longer want to lie to themselves. –Hermann Hesse Entrepreneurs are an extraordinary species. We are psychologically geared to be optimistic, and we often ignore the negative flip side […]