Jennifer Jacobson

Jennifer Jacobson

Jennifer L. Jacobson is the founder of Jacobson Communication and a Silicon Valley leader known for helping great companies, organizations, and ideas get the attention they deserve. She is also a social media expert and author, known for her book, 42 Rules of Social Media for Small Business.

CEO Checklist: 6 Ways to Boost Your Professional Identity In 2014

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As a leader, it’s important to position your professional identity for success in 2014. This checklist is designed to help you make the most of your public professional identity. 1. Readdress “who you are” now. While it’s tempting to use the same personal “about me” paragraph that you’ve had for years, take a step back […]

How Social Video Can Help Your Company Build Stronger Teams

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Social Video creation is a hot-button topic in the consumer market, but what about implementing it as part of a regular team building exercise in your business? Should your team set aside a lunch break here and there to make and watch social videos? I say yes! You should consider it for several reasons: Storytelling is […]

Cloud-Based, Mobile Video Editing Seen at Mobile World Congress

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The world turns to events like Mobile World Congress to see what the mobile market of the future will look like, and this year’s MWC in Barcelona Spain will be no exception. One of the technologies debuting at the event is the new WeVideo mobile app for Android, now in beta. Unlike other “video editing […]

Sony Camcorders Opt for the Cloud as Customers Get More Media Savvy

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The average consumer making “online videos” today probably has no idea about the total amount of work and time it used to take to make videos: you needed to digitize, edit, render, export and share said videos. I remember the days of online and offline edits and waiting for previews to render, and I’m continuously impressed […]