Unlike a traditional VC, accelerator or incubator, startup studios are company builders.
Unlike a traditional VC, accelerator or incubator, startup studios are company builders. Studios usually build many products simultaneously with shared resources in development, marketing, sales and more. Recent entities that fall loosely under this category is Betaworks, Twitter co-founders’ Obvious Corp and A16Z, which is stocked with teams of marketers, business development execs, recruiters and […]
Startups are usually small businesses that take huge risks in identifying an unseen opportunity and being the first to take on that market. While being first comes with its first mover advantages, it also has its first mover disadvantages. The Yahoo Problem: Lapped By the Competition Perhaps the quintessential example of being a first mover […]
Every successful startup founder has to be a great salesperson, first and foremost. You must be able to sell a brand new concept before it even exists. To get key stakeholders and users to buy-in requires creative promising: hence, fake it till you make it. However, there is a thin (but clear) distinction from blatantly […]
You have an idea. Not just any idea, but a brilliant one. You proceed to build it. After what seems to be forever, you are ready to launch. You survey the marketplace to find a million and one products in the market… how will your product be differentiated from the riff raff? Building successful products […]