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Engaged Marketing

Targeted Marketing
I sat through a pitch the other day that made me smile. A biz dev guy, who I truly respect, put up a slide entitled “Engaged Marketing” and proceeded to explain the concept to me. I listened about as long as I could and then I covered the title and posed the question, “This slide Continue Reading →
I’M HERE AT THE NATIONAL Association of Broadcasters’ NAB 2006 show in Las Vegas, with 80,000 of my closest friends. On the tech side, it may look like business as usual–but if you know what you’re looking at, you can clearly see that versions of Moore’s Law and Metcalfe’s Law are actually starting to change Continue Reading →

Oh Lord, Kumbaya

Anne Sweeney
“On the money, direct, to the point, Anne Sweeney, Co-Chair Disney Media Networks, President Disney-ABC Television Group flawlessly delivered a “let’s do it together” speech at Broadcasting & Cable’s ‘New Distribution Pipelines: Turning TV Content into Revenue’ keynote. What will we do together? Absolutely everything to do with alternative distribution of network content. How? Don’t Continue Reading →
NAB Show
If you look around the floor at NAB you’ll see thousands of bodies, but that’s not where the action is. This is a show about pre-set meetings … everyone who is anyone has a full dance card. One Sony exec had three “must attend” dinner invitations — an impressive calorie count for an old-fashioned “tech Continue Reading →

The Death Of The Producer

“To us it’s a refrigerator, to our grandparents it was technology … you may think of myspace as technology … our users don’t.” said Shawn Gold,’s senior vice president-marketing and content.  He was referring, of course, to the 72 million registered users of–the wild, wild West of social networks.  Myspace may not be Continue Reading →

Cable Vs. The Unknown

Cable TV
THE ANNUAL TRADE SHOW AND conference of the National Cable & Telecommunications Association was held in Atlanta earlier this week. Since this show sits squarely in the middle of media trade show season, there was not much new ground to cover. There were a few programming and technology announcements and some interesting improvements to existing Continue Reading →
New Jersey Wildcats
Just a few years ago one would have had to spend upwards of a billion dollars to launch a national sports network or national cable channel. Money alone did not guarantee distribution. Gatekeepers were everywhere. But the transition from network to networked TV is ongoing and new business models are emerging. The New Jersey Wildcats–the Continue Reading →
According to its Web site, “UTOPIA (Utah Telecommunication Open Infrastructure Agency) is a Utah interlocal agency with 18 founding cities (Provo is not included) dedicated to accelerating economic development and quality of life for its citizens and businesses by deploying a publicly-owned advanced telecommunications network to all premises within member communities.” How would a gigantic Continue Reading →

Cuban Likes Obesity

Mark Cuban
There aren’t many of us who could call bulls__t on Preston Padden–at least not in front of a room full of press and politicos. However, Mark Cuban, CEO of HDNet and owner of the Dallas Mavericks, did it twice in 10 minutes at the Consumer Electronics Association’s 2006 Entertainment Policy Summit in Washington, D.C. Preston Continue Reading →

In Baseball As In Life

Major League Baseball
Major League Baseball Advanced Media is having a little trouble sending video coverage of baseball games to your cell phone. And, according to an article in the New York Post, they may not get it together in time for this season. The technological issues they are facing are interesting, but it’s the sociological issues that Continue Reading →

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