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Essays on technology, media, marketing and politics.

Kaepernick

Brand Bravery as a Go-to-Market Strategy

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Nike’s tenet “Believe in something. Even if it means sacrificing everything.” is inspirational. While some are applauding Nike for standing up for what it believes, others (who disagree with Nike on this issue) find themselves torn between their love of the brand and their own beliefs.

iPhone Xs and Xr

Apple’s New iPhone XS, iPhone XS Max, iPhone XR and Apple Watch

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On Wednesday in Cupertino, Apple officially unveiled the worst-kept secrets in tech: the iPhone XS, iPhone XS Max, and iPhone XR. Apple also announced a new Apple Watch (the Series 4, its best yet), price drops to legacy iPhones (the iPhone 7 now starts at $450), and official release dates for iOS 12 (September 17) and MacOS Mojave (September 24), but let’s talk about new iPhones.

From Democracy to Technocracy

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During the recent congressional hearings, Sen. Mark Warner (D-VA), the Senate intelligence committee's vice chairman, said, "The era of the wild west in social media is coming to an end." Congress, he said, will have to take action. "Where we go from here is an open question." More hearings are clearly in the offing, and some kind of regulation is likely to follow. That's the probable future, but what would happen if the government lost its ability to control the tech industry? What if tech fought back? What if our democracy transformed into a technocracy?

Google

Google: I Don’t Think That Word Means What You Think It Means

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Google is not a search engine, it is a highly specialized direct response advertising engine purpose-built to translate the value of ‘intention’ into wealth for Google (Alphabet) shareholders. It is optimized to put the right ad in front of the right person at the right time. In other words, it is ‘rigged’ to optimize revenue - all other considerations are secondary. Let me explain... No, there is too much. Let me sum up.

Cloud Storage

Cloud Wars: The Battle for Your Cloud Storage Dollars

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The velocity of data is increasing and will always increase. This is a fact of modern life. According to IBM, we create approximately 1.86EB of data every hour of every day. So it is no wonder that annual cloud storage revenue exceeds $60 billion and is trending up and to the right. There are dozens of companies offering free or close-to-free storage solutions for consumers. Here's an overview of seven excellent cloud storage choices – at least one of them will certainly fit your needs.

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