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Fortnite is Gone

Apple and Google have removed Fortnite (the video game made by Epic Games) from their respective app stores for violating their terms of service regarding payments. Continue Reading →
Planning
The pandemic is teeming with known unknowns. How will we assess the risks? What impact will new consumer preferences have on our business? Will we have inflation or deflation? A recession or depression? As hard as these questions are, we’ve helped our corporate clients reframe and answer them in multiple ways. You can too. Here’s how. Continue Reading →
Compass Pointing North
Unified brand messaging and a well-defined brand personality are among your business’s most valuable assets. It all starts with a statement of the organization’s vision and mission (sometimes combined into a brand purpose) and a statement of brand values. Continue Reading →

SWOT Analysis

SWOT
SWOT analysis (strengths, weaknesses, opportunities, threats) may be the most famous strategic planning technique. What I love about SWOT is its flexibility and adaptability. This framework is a great way to aggregate the information you need to continuously improve and adapt your areas of focus. If you’re in business, you’ve probably been in many SWOT sessions. But have you run them? If not, here’s how. If you’re an expert in the SWOT process, here’s the variation I use as a prerequisite to creating a brand playbook. Continue Reading →

Slack vs. Microsoft

Slack has filed an antitrust complaint in the EU against Microsoft for bundling Microsoft Teams with its Office suite of products. It's deja vu all over again — remember the browser insanity of decades past? — and it raises the same questions. Continue Reading →
Neil Armstrong steps on the moon
On July 21, 1969, at 02:56 UTC, Neil Armstrong became the first person to step onto the lunar surface. I remember the exact moment. I remember the grainy television picture. I remember the words. Most of all, I remember feeling that moment was the beginning of the future. Continue Reading →
Uber Lyft
Like California, Massachusetts has sued Uber and Lyft to force the ride-hailing companies to classify drivers as employees (as opposed to independent contractors). On the surface, it looks like the states are trying to do right by workers, but these two lawsuits don't do any carve-outs for other kinds of gig workers. Continue Reading →

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