We deal with procurement departments everyday. It's a fact of modern day corporate life. But this week, I've had to respond to so many RFPs asking for "blue disco balls," (my metaphoric name for a specific kind of middle management error that most vendors, suppliers and even solutions providers love most), I'm thinking about hanging one over my desk. What is a “blue disco ball?” Here's a story I wrote last year about every senior executive’s worst nightmare and every vendor’s holiday bonus all rolled into a budget-busting good time.
Essays on technology, media, marketing and politics.
Tomorrow will be nothing like today. It may look and feel a lot like today – you’ll get up, have breakfast, exercise, go off to work, etc. But tomorrow will be nothing like today.
I was going to write about a specific threat to brand marketing this week. But, considering the recent vicious attacks in London, I want to revisit a thesis about a specific threat from brand marketing.
Just for fun, here is a list of buzzwords, biz speak, and hipster droppings that should be banned from every business meeting forevermore.
When to start using machine learning in your business is not a hypothetical question; it’s a question you must answer today. Not because I say so, but because your competitors are working on their answers as you are reading this. So here are a few thought starters to help you explore your machine learning investment strategy.