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There's a relatively new acronym in the media business: FAST. It stands for Free Advertiser-supported Streaming Television. For all practical purposes, FAST is good, old-fashioned broadcast television delivered over the public internet (as opposed to via an antenna or cable or satellite). In the not-so-distant past, this kind of delivery was called "over the top" or OTT, but the defining differences are that FAST is free (except for the cost of your internet access), and the programs are scheduled at specific times, exactly the same way linear, broadcast TV channels are scheduled. Does it matter how the signal is delivered to consumers? Think about this... Continue Reading →

Instagram has been rolling out support for NFTs minted on Ethereum and Polygon since May 2022. The company just announced that support for the Flow blockchain is now rolling out in 100 countries, and Instagram expects to support the Solana blockchain soon. Continue Reading →

This week has, unintentionally, focused on celebrities and NFTs. First, Kim and Kylie hating on Insta, then the lawsuit against Kim and dozens of other celebs for shilling EMAX. Today (because clearly I'm a trendsetter), Bloomberg has a story about The Disastrous Record of Celebrity Crypto Endorsements. Continue Reading →

Back in June '21, Kim Kardashian shilled Ethereum Max on Instagram. When I learned about it, I wrote, “I’ve just become aware of the best example of everything that is bad (and hopefully temporary) about crypto-insanity.” Continue Reading →

Yesterday, I was fixated on NFTiffs, a ground-breaking initiative from Tiffany & Co. designed to sell both physical and digital collectibles that accessorize CryptoPunks, one of the most successful early NFT properties. Continue Reading →

Tiffany & Company is about to launch NFTiff: a brilliant, on-brand program designed to sell both physical and digital collectibles that accessorize CryptoPunks, one of the most successful early NFT properties. Continue Reading →

Ever wonder how misinformation goes viral? Let's follow a typo made by CNBC as it propagates across the Web. The story quotes a post from Kim Kardashian and Kylie Jenner about the recent Instagram redesign. It's an object lesson about the truly revolting lack of journalistic standards that pervade our digital lives. Continue Reading →

For non-Big Tech businesses, when you want to do proprietary market research about a product or service, you go through a process. You start with a testable hypothesis, then you design an experiment to test your idea(s). That's followed by the selection of target personas, identification of the pool of potential research subjects, etc. For most of us, this is a well-established, time-consuming, resource-intensive process. That's not the case for Instagram. Continue Reading →

First-party cookies are important. They help web publishers customize your experience. Third-party cookies are important for advertisers – and Google wants them gone. Continue Reading →

Meta (the company formerly known as Facebook) has confirmed that it is inflating the price of Quest 2 VR headsets by $100 on August 1. As far as I can tell, you can still find both models at the lower prices, but time is running out and the price to enter the observable Zuckerverse will soon inflate. Continue Reading →