This article by Seattle Times technology writer, Kim Peterson, tells you some of the facts about Halo 2 and Microsoft’s unusual plans to make it into a movie. This is an interesting twist on the concept of line extension. Most video games that have tried to cross over into linear story telling have enjoyed less […]
Essays on technology, media, marketing and politics.
This item by Jeff Baumgartner was published on CEDMagazine.com: Buoyed in part by customers scrambling to watch Sunday’s Super Bowl in all of its high-definition glory, Comcast Cable said it has breached the 1 million mark on deployed set-tops with high-definition capability. Of that figure, 800,000 were deployed in 2004, the company said, but noted […]
Are they right? Advertisers will tell you that spot television is less effective now than ever before. It is hard to reach an audience and even harder to measure lift from any specific ad campaign. The old saw, “… 50% of my advertising works, I just don’t know which 50%.” is still heard in the […]
As you know, Marty Yudkovitz is the Vice-chariman of the Advanced Media Technology Emmy Awards. The cut and paste from Reuters follows. In other TiVo news the company is launching an SDK (software development kit) for third party developers. What does that mean to you? Lots of new home-brew and third party TiVo-centric software, downloads, […]
I sat in a conference room at Universal Music Group a few months ago with some very high ranking officials and was surprised to hear one marketing executive tell me that music videos were, “valuable content” and, “UMG should be compensated when a network or show airs them.” I asked her the obvious question, aren’t […]