AdTech/MarTech

Posts I've written about AdTech/MarTech. Subscribe to my newsletter to make sure you don't miss anything.
regression
Because the velocity of data is increasing and will always increase, the need for data literacy is increasing and will always increase. This does not mean that to be a successful executive you have to become a data scientist – quite the contrary. It means that in order to be a successful executive, you need to understand how data is turned into action, be familiar with the methods of data science and data-scientific research, and be able to think strategically about how to use data to create value for your business. Here's an article I wrote a while back that explains how data literacy will make you "almost" invincible. Continue Reading →
Brain Chip
Machine learning, AI, cognitive computing, natural language understanding, image recognition, pattern matching, autonomous devices – these are just a few of 2017’s loosely defined catchall phrases. But in practice, they each refer to a significant field of study that is guaranteed to have an impact on the way people live and how business is done. So here are five things that you, as the leader of an organization that is singularly focused on creating shareholder value (however you define it), need to know ... Continue Reading →
The TV business was once ruled by overnight ratings. Those metrics are becoming less and less meaningful in a world of mobile-first consumers. Online networks such as Netflix and Amazon don’t want or need third-party ratings. They know exactly what is being consumed, by whom, and when. Delivery and analytics are their core competencies. Additionally, Netflix and Amazon own their customer billing relationships, and whoever owns the customer usually wins. Continue Reading →
Yahoo Verizon
When Verizon agreed to purchase Yahoo for $4.8 billion, it was the right price. Not because Yahoo was worth $4.8 billion, simply because it was the price Verizon was willing to pay. Valuations are all smoke and mirrors until someone is willing to write you a check. That is the moment (the only moment) you know the true value of anything. Continue Reading →
Clickbait
Much has been written about why and how Facebook is killing clickbait and what effect that might have on publishers, agencies and marketers. But to truly understand the impact of this newly updated anti-clickbait algorithm, you need to consider a few other recent Facebook policy changes that, when taken together, will make it harder and more expensive for publishers to bundle native content, drive traffic and accomplish their reach goals. Continue Reading →

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