AdTech/MarTech

Posts about AdTech/MarTech. Subscribe to my newsletter to make sure you don't miss anything.
AI
The sensationalist hype around AI has a lot of people believing that the technology may be too advanced or too technical for their businesses to take advantage of. This is false. AI is here now and you can start using it today. Continue Reading →
Bad Alexa
Some people believe that Alexa is listening all the time. This is true. Some people believe that Alexa records every word for posterity. This is false. Some people believe that having an Amazon Echo increases their risk of being hacked. This is also false. But, there’s more to the story. Continue Reading →
Shelly Palmer
The general data protection regulation (GDPR) goes into effect on May 25th and it will impact companies located in the EU, and those that operate there. Is your business ready for this change? Shelly Palmer discusses this new EU data privacy law on CNN Money with Maggie Lake. Original Airdate: May 24, 2018 Continue Reading →
Smart Contract
A smart contract is just like an old-fashioned verbal or paper contract except with a smart contract, the conditions can be met digitally. Smart contracts are not new, but they are newly relevant (and a bit overhyped) because they are an awesome, non-cryptocurrency use of blockchain technology. Continue Reading →
GDPR
On May 25, a new law called the General Data Protection Regulation (GDPR) is going into effect in the European Union. The law was created to protect EU citizens from potential abuses, like the recent Cambridge Analytica scandal. Wondering how this will change your world? Here are 5 things you should know. Continue Reading →
Shelly Palmer on Fox 5
Shelly Palmer talks about GDPR (General Data Protection Regulations) and why you’re getting all those privacy notices now on Fox 5’s Good Day Wake Up with Sukanya Krishnan and Kerry Drew. Original Airdate: May 8, 2018 Continue Reading →
12345g
Known simply as 5G, the next-generation wireless network has been touted as "world-changing" and a quantum leap in the evolution of communication. There’s a good reason: it will be. If you're wondering how and why, here are 5 things 5G should make you think about. Continue Reading →
Mark Zuckerberg
Mark Zuckerberg will testify before Congress on April 11. It’s going to be a big day for Mark. That said, I could not resist the temptation to imagine what I might do if I were in Facebook’s shoes. So, as a starting point for your own “If I were Facebook” fantasy congressional hearing, here’s my list of the five things Facebook must do right now. Continue Reading →
facebook amazon netflix google verizon apple salesforce at&t microsoft
Apple CEO Tim Cook and Facebook CEO Mark Zuckerberg have been all over the news this week. Before your eyes glaze over and you decide you are already a world-class expert in this subject, or worse, you think data is someone else’s issue, or much worse, you don’t think there’s anything you can do about your data, let’s review: Continue Reading →

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