AdTech/MarTech

Posts I've written about AdTech/MarTech. Subscribe to my newsletter to make sure you don't miss anything.
Can the Data Poor Survive?
Generally speaking, there are two kinds of companies in the world: data rich and data poor. The richest of the data rich (Google, Facebook, Amazon, Apple, etc.) are easy to name. But you don't need to be at the top of this list to use data to create value. You need to have the tools in place to turn information (data) into action -- that's what the data rich do that the data poor and the data middle class do not. Continue Reading →
Samsung VR App Store
How soon will TV transform from wall-mounted 4K flat-screens to a 99-cent app in a VR/AR App Store? That's a question few will ponder this week as the National Association of Broadcasters gathers in Las Vegas for the NAB Show 2016. TV has both defined and enlarged mass communication for more than a half-century. No one in their right mind would suggest that big-screen TVs might go away – ever! Well, no one ever said I was in my right mind. Continue Reading →
AlphaGo
What made move 37 so interesting is that no one expected it. It was early in game two of the million-dollar Google DeepMind Challenge Match, and AlphaGo, an artificial intelligence (AI) system developed by Google, placed its 19th stone on a part of the game board that no human Go master would have considered. Some called it a "mistake." Others called it "creative" and "unique." But considering that AlphaGo went on to win its third game in a row against one of the strongest Go players in the world, the move should probably have been called what it really was: "intuitive." Continue Reading →
Encryption
Apple v. FBI has started a serious debate about the line between security and privacy. The FBI says this is a case about the contents of one specific iPhone 5c. Apple says this is a case about securing data for everyone. Since current vintage iPhones (5s, 6, 6s) can not be hacked the same way, we should not be talking about a particular phone; we should be talking about encryption writ large, and how it is used in our daily lives. Continue Reading →
Apple v FBI
Apple v. FBI is headed for the Supreme Court. The problem is, I don't want the Supreme Court (or any court) empowered to make policy – that's a job for the Legislative branch. Regardless of what you think of Congress, they’d better get this one right. What it means to be a digital citizen and identifying the border between security and privacy are two of the most important issues of our time. Continue Reading →

Twitter Is in Real Trouble

Why is Twitter in real trouble? In a world that is becoming more and more connected every day, Twitter has done the unthinkable: it has shrunk. What's worse is that Twitter gets more free TV advertising than almost any other product or service which leaves two possibilities: (1) TV advertising does not work. (2) People don’t like the product. I’ll go with number 2. Here's why ... Continue Reading →
Yahoo Campus
Yahoo CEO Marissa Mayer is in the hot seat; some investors are calling for her to step down, others want the company broken up and sold for parts, still others are concerned that the value of their investment is less than zero. So, does Yahoo have a right to exist in 2016? Continue Reading →
Bot Traffic
Bots generate more than half the traffic on the public Internet. This is indisputable. In fact, the Association of National Advertisers believes that advertisers will lose $6.3 billion globally to bots in 2015. This will not stop until someone (the marketers, the government, the justice department) makes it stop because everyone – the ad networks, the traffic sellers, the bot creators, the publishers, the ad agencies, the trading desks, the DMPs, the SSPs, everyone – except the marketers – is making money. Continue Reading →

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