AdTech/MarTech

Posts I've written about AdTech/MarTech. Subscribe to my newsletter to make sure you don't miss anything.
iPhone 6s
Apple's iOS 9 (the new iPhone operating system) contains a very special feature that enables third-party app developers to develop Ad Blocking tools. These tools, which have been around for PC-based web browsers for years, are probably better described as "content blocking" because they allow you to block all kinds of noncommercial stuff (also because there is a heated debate as to whether or not ads are "content"). Pundits and students of the commercial advertising business have identified this technological achievement as the beginning of the end of days. Others cite history and say the industry will get past the problem. After all, content blocking is not new; it's just newly relevant. Right? Continue Reading →
S&P Media Index Aug 15
Last week the S&P Media Index lost 8.3 percent (approximately $53.7 Billion of value) in just three days. During that time, shares of Viacom lost 20 percent, 21CF (Fox) and Discovery Networks lost 11 percent, Disney took a 9 percent hit and even CBS dropped 6 percent. It was a tough week. Is this the beginning of Mediamageddon? Continue Reading →
Google Search
It’s Advertising Week here in New York and I’ve been listening to presentation after presentation about the new, new thing … Local Advertising. So, here is an excerpt from my upcoming book, “Digital Leadership: How to Succeed in a Connected World,” about the complete myth of local advertising. Harry emailed me the other day. He Continue Reading →

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