Shelly Palmer talks about WhatsApp's end-to-end encryption and the problems and challenges of letting law enforcement have access to encrypted conversations on Fox 5 with Teresa Priolo and Robert Moses. Original Airdate: March 28, 2017 Continue Reading →
AdTech/MarTech
Posts about AdTech/MarTech.
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Shelly Palmer talks about surveillance technology on Fox 5 with Teresa Priolo and Antwan Lewis on Fox 5. Original Airdate: March 21, 2017 Continue Reading →
Shelly Palmer talks about Facebook's new image search powered by machine learning on Fox 5 with Teresa Priolo and Antwan Lewis. Original Airdate: February 7, 2017 Continue Reading →
We were proud to be partners in an important consumer study spearheaded by Scripps Networks Interactive. 700 U.S. homeowners of all ages were surveyed finding that safety and comfort are the primary reasons consumers invest in smart home technology. Continue Reading →
When Verizon agreed to purchase Yahoo for $4.8 billion, it was the right price. Not because Yahoo was worth $4.8 billion, simply because it was the price Verizon was willing to pay. Valuations are all smoke and mirrors until someone is willing to write you a check. That is the moment (the only moment) you know the true value of anything. Continue Reading →
Much has been written about why and how Facebook is killing clickbait and what effect that might have on publishers, agencies and marketers. But to truly understand the impact of this newly updated anti-clickbait algorithm, you need to consider a few other recent Facebook policy changes that, when taken together, will make it harder and more expensive for publishers to bundle native content, drive traffic and accomplish their reach goals.
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Augmented Reality (AR) is not new, but thanks to Pokémon Go it is newly relevant. The game has broken every record for adoption, users, and time spent, and it has given Nintendo a much-needed boost in both buzz and market cap – oh, and it's super-fun to play. Shelly Palmer talks about it with Maggie Lake on CNN. Original Airdate: July 12, 2016 Continue Reading →
Today, there are over 2 billion ordinary people carrying social network–connected video cameras. Notwithstanding what you're hearing from talking heads on TV, this is not new news. The number of smartphones is racing toward 3 billion, and the trajectory and pace of this technological change are well understood. What is far less understood is the impact ~2 billion social network–connected, video-enabled smartphones will have on how we live our lives in the 21st century. Continue Reading →
When you analyze the effects of fraud, viewability and ad blocking on the digital display advertising business, then add the ever-increasing abilities of the traffic launderers to game the system, you reach an inevitable conclusion: ad tech has evolved into a toxic ecosystem that is killing itself, and it is taking digital advertising with it. Continue Reading →
Sometimes I walk into a room and say, “Alexa, what’s the temperature outside?” She answers by speaking the current temperature followed by an abbreviated weather report. She’s so human-like, I have to resist the temptation to say “Thank you” when she finishes. Importantly, Alexa is not a she; it is a component of Amazon's Echo natural language processing system. Amazon has anthropomorphized Echo with a female voice and a feminine name, which makes it easy to call Alexa a “she.” Should we be polite when we speak to it, or is it OK to be abrupt or even abusive? The device won’t care. It doesn't have feelings; but how will we teach our children to differentiate between machines that sound and act like people, and other disembodied voices that actually are people? Continue Reading →