AdTech/MarTech

Posts I've written about AdTech/MarTech. Subscribe to my newsletter to make sure you don't miss anything.

SWOT Analysis

SWOT
SWOT analysis (strengths, weaknesses, opportunities, threats) may be the most famous strategic planning technique. What I love about SWOT is its flexibility and adaptability. This framework is a great way to aggregate the information you need to continuously improve and adapt your areas of focus. If you’re in business, you’ve probably been in many SWOT sessions. But have you run them? If not, here’s how. If you’re an expert in the SWOT process, here’s the variation I use as a prerequisite to creating a brand playbook. Continue Reading →
TikTok
Learning from her friends that TikTok view counts were all zeros, and thinking that this was a signal that TikTok was about to be banned, my friend's 12-year-old daughter ran up to her mom and excitedly said, "OMG! Will things go back to normal now?" Continue Reading →
Life Plan Roadmap Template
Like many of you, I’ve spent the past few months talking with friends and colleagues about the future. Everyone, myself included, is taking their best guess about what the new normal will be. There are many common questions: what will happen to restaurants, theaters, Broadway, concerts, bars, hotels, commercial real estate, the auto industry, airline travel, etc. As the conversations drift from professional to personal I am almost always asked, "What do you think I should do now?" Continue Reading →
Part Copying
Most of us are waking up in an unrecognizable world. We are working from home or forced to adopt new ways of working together. We're all adapting and doing our best just to get through the day. There are not many silver linings to this dark pandemic cloud. But one may be the opportunity to create new, better, more productive processes which will lead to much better products. Continue Reading →
What’s the ideal gift for a two-year-old’s birthday? How can you repurpose that Amazon box you just got delivered? What’s your creativity quotient? Shelly and Ross talk to Nirvan Mullick, the filmmaker behind the viral short film “Caine’s Arcade” about a boy who’s definitely thinking outside the box. Continue Reading →

The Business Of Twitter

Twitter
On this episode of Think About This with Shelly Palmer & Ross Martin — What is the best way for brands to get the most out of Twitter? Shelly and Ross take flight with Stacy Minero, Global Head of Twitter ArtHouse and Sarah Personette, VP Global Client Solutions at Twitter for the answer. Plus, what we can do about COVID-19 and more. Continue Reading →
Convergence
Two weeks ago, I suggested that there might be a need for an invitation-only, highly curated, viciously monitored social network with subject matter restricted to business, tech, culture, and innovation. The response has been overwhelming, and it has taken me all week to sort through your thoughtful submissions. Continue Reading →
Working Remotely
In response to the cancellation of Mobile World Congress, we took a poll about your willingness to join a tech-focused, monitored, social network with subject matter restricted to tech, culture, and innovation. The number of respondents was overwhelming and the results were decisive. Over 90 percent of you said you would join. So let’s get started. Continue Reading →

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