AdTech/MarTech

Whether it’s because of schadenfreude, morbid curiosity, or simple human nature, the journalistic trope “If it bleeds, it leads” never disappoints. And because anyone who creates content – which is now everyone – is in a never-ending battle for everyone else’s attention, the enduring misalignment of incentives and outcomes raises the question: Whom can you trust? Continue Reading →

For about 200,000 years, we have relied on our eyes and ears to separate truth from lies and fact from fiction. Even if we ignore the rise of fake news, technology is on the verge of making it impossible to know if what we are seeing and hearing is real or fake. Here’s a roundup of what’s new, what’s next, and what you can expect in time for the 2020 election. Continue Reading →

At a dinner party the other night, a very accomplished business person told a story about how he and his wife were certain that their devices were listening to their conversations. “I was talking to my wife about a pair of designer shoes that she wanted to purchase, and not 10 minutes later while she was doing some online research for work, she saw an ad for that exact pair of shoes. She hadn’t searched for the shoes; the ad just appeared. Clearly, our computers or our phones are listening.” Some people nodded in agreement, and others began to chime in. Continue Reading →

Apple contractors are listening to snippets of private conversations though Siri. Should you worry? Shelly Palmer speaks with Sukanya Krishnan and Kerry Drew about it on Fox 5 New York's Good Day Wake Up. Original Airdate: July 30, 2019 Continue Reading →

There are more than 60 individuals who could write a check for their own space programs and the race to Mars is on! Shelly Palmer talks with Sukanya Krishnan and Jennifer Lahmers on Fox 5 New York. Original Airdate: July 23, 2019 Continue Reading →

Shelly Palmer tells you how to find the best Amazon Prime Day deals (on Amazon.com and on other sites, too) -- and how to shop safely -- on Good Day New York with Sukanya Krishnan and Jennifer Lahmers on Fox 5 New York. Original Airdate: July 16, 2019 Continue Reading →

Shelly Palmer tells you how to stop those annoying robocalls with a simple, free fix on Good Day New York with Sukanya Krishnan and Jennifer Lahmers on Fox 5 New York. Original Airdate: July 9, 2019 Continue Reading →

If Libra and Calibra are successful, Facebook will have control of information (Facebook, WhatsApp, and Instagram), weaponized information (a virtual military), and currency (Libra). I’m pretty sure that makes Facebook the largest government on earth. Continue Reading →

Techlash has been brewing for years. No one should be surprised that “Break up big tech!” is a major talking point for many 2020 presidential hopefuls. But how, exactly, would this be accomplished? And, what would the world look like in the aftermath? Continue Reading →

The lawsuit filed against Amazon’s Alexa Voice Services this past Tuesday fascinates me. It alleges that Amazon is recording children who use Alexa without parental consent. Excuse me? Mom or Dad bought the Echo, put it in the house, and taught the kids to talk to it. How much more parental consent do you need? That said, there is more to the story. Continue Reading →