Advertising & Marketing

The gravity of what happened in Washington this past week cannot be overstated. There can be no excuses made for the people who attacked the Capitol Building. There is no justification for what they did. To a person, they should be identified and prosecuted to the fullest extent of the law. In the aftermath, Trump was banned from Twitter, Facebook, Instagram, and Snapchat. Google and Apple removed Parler (an app that allows anyone to write anything) from their respective app stores. Not surprisingly, Trump supporters are trying to gaslight the Constitution. Continue Reading →

CES® 2021 starts on January 12th. While we are all going to miss seeing our friends and colleagues in person, the all-digital format opens up some exciting new ways for everyone to experience the show. Here’s what we’ve got planned. Continue Reading →

As 2020 begins its journey from memory into history, I can’t help but wonder how our experiences in this gruesome year will shape the future. We may have experienced 10 years of social innovation in the past 10 months, but how will that accelerated innovation change the way we spend our days? What will come back? What is gone forever? What can 2020 teach us about the future? Continue Reading →

I wasn't sure about it until lunchtime today, but now I'm sure. TV is dead to me. It's not only merely dead; it's really most sincerely dead. Muerto. Over. Stick a fork in it … it's done! I sat down for lunch and turned on the TV. I wanted to watch some news. You can probably guess what happened. Continue Reading →

The Consumer Electronics Show has evolved so far beyond its consumer electronics roots that it is now just called CES. Over the years, the show has grown into the world’s most important annual technology trade event, featuring close to 4,000 exhibitors and attracting over 170,000 attendees. But times have changed. Due to the pandemic, CES 2021 will be “all-digital.” Which raises the question, does CES still matter? Continue Reading →

If you need a new iPhone and can afford it, the iPhone 12 Pro Max is the best iPhone ever made. As every Apple Fanperson knows, iPhones are not phones; they are fashion accessories. As such, iPhone purchases are not business decisions; they are lifestyle choices. Will I get one? Let me explain... No, there is too much. Let me sum up. Continue Reading →

On August 6, 2020, the president of the United States signed two virtually identical executive orders banning the use of both TikTok and WeChat. TikTok will survive due to a partnership deal with Oracle that, at this writing, the president has approved. But, unless a federal judge issues a stay, by the time you read this WeChat will be officially banned. Continue Reading →

The latest information about both the TikTok and WeChat bans. Continue Reading →

Want to be a better strategic thinker? For most businesspeople, the time-tested P&G (Procter & Gamble) Memo is a great place to start. At its core, the format of a classic P&G recommendation memo forces you to sequentially structure your thoughts, which in turn forces you to sequentially structure your communication. The clarity provided by this disciplined approach to thinking is invaluable, and its ability to help scrutinize ideas is unmatched. Here's the variation I use to begin packaging my ideas to sell. Continue Reading →

I miss meeting new people. I miss bumping into people I know. So, necessity being the mother of invention, my team has been experimenting with different ways to gather our community – and we have a plan. Introducing the Shelly Palmer Online Networking Salons. They are free, category-specific, weekly, 20-minute, super-curated, small, Zoom meetings where you will introduce yourself, meet some new people, bump into old friends, learn something, hang out for a bit, and then get back to work. Here’s how we tested the theory and why we know it works. Continue Reading →