Advertising & Marketing

On August 6, 2020, the president of the United States signed two virtually identical executive orders banning the use of both TikTok and WeChat. TikTok will survive due to a partnership deal with Oracle that, at this writing, the president has approved. But, unless a federal judge issues a stay, by the time you read this WeChat will be officially banned. Continue Reading →

For today, (Saturday, September 19, 2020), here's what you need to know. Continue Reading →

Want to be a better strategic thinker? For most businesspeople, the time-tested P&G (Procter & Gamble) Memo is a great place to start. At its core, the format of a classic P&G recommendation memo forces you to sequentially structure your thoughts, which in turn forces you to sequentially structure your communication. The clarity provided by this disciplined approach to thinking is invaluable, and its ability to help scrutinize ideas is unmatched. Here's the variation I use to begin packaging my ideas to sell. Continue Reading →

I miss meeting new people. I miss bumping into people I know. So, necessity being the mother of invention, my team has been experimenting with different ways to gather our community – and we have a plan. Introducing the Shelly Palmer Online Networking Salons. They are free, category-specific, weekly, 20-minute, super-curated, small, Zoom meetings where you will introduce yourself, meet some new people, bump into old friends, learn something, hang out for a bit, and then get back to work. Here’s how we tested the theory and why we know it works. Continue Reading →

Unified brand messaging and a well-defined brand personality are among your business’s most valuable assets. It all starts with a statement of the organization’s vision and mission (sometimes combined into a brand purpose) and a statement of brand values. Continue Reading →

SWOT analysis (strengths, weaknesses, opportunities, threats) may be the most famous strategic planning technique. What I love about SWOT is its flexibility and adaptability. This framework is a great way to aggregate the information you need to continuously improve and adapt your areas of focus. If you’re in business, you’ve probably been in many SWOT sessions. But have you run them? If not, here’s how. If you’re an expert in the SWOT process, here’s the variation I use as a prerequisite to creating a brand playbook. Continue Reading →

Like many of you, I’ve spent the past few months talking with friends and colleagues about the future. Everyone, myself included, is taking their best guess about what the new normal will be. There are many common questions: what will happen to restaurants, theaters, Broadway, concerts, bars, hotels, commercial real estate, the auto industry, airline travel, etc. As the conversations drift from professional to personal I am almost always asked, "What do you think I should do now?" Continue Reading →

Facebook removed 88 ads Thursday posted by the accounts of President Donald Trump, the Trump campaign and Vice President Mike Pence that the social media giant said were “violating our policy against organized hate.” Continue Reading →

In an effort to help clarify where news posted on Facebook is originating, Facebook announced that it will place labels on posts from state-controlled media outlets. Continue Reading →

Most of us are waking up in an unrecognizable world. We are working from home or forced to adopt new ways of working together. We're all adapting and doing our best just to get through the day. There are not many silver linings to this dark pandemic cloud. But one may be the opportunity to create new, better, more productive processes which will lead to much better products. Continue Reading →