Advertising & Marketing

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SportsInnovation 2022
This past week, DFL (Deutsche Fußball Liga) invited me to keynote at SportsInnovation 2022. With the football (soccer) pitch at Düsseldorf’s Merkur Spiel-Arena as the backdrop, rival teams played live games as various technologies were demonstrated in real time. Here’s a look at some of my favorite tech from the event. Continue Reading →
Netflix
Netflix says that roughly 100 million households use a shared password. For years it encouraged the practice because the network effect (more people watching Netflix) had a positive impact on subscriber acquisition. That was then. Now, Netflix is facing headwinds. It is losing subscribers and share prices are heading in the wrong direction. So, among other things, Netflix is going to try to increase revenue by cracking down on password sharing. Will it work? And, how will it work? Let’s explore. Continue Reading →

Bored? Follow the ETH.

Bored Ape 6525
On the morning of January 23, 2022, I saw a tweet about purchasing a Bored Ape NFT for 135 ETH that I assumed was completely fake. It turned out to be fake. But the transaction was absolutely real. How do I know? The Ethereum blockchain is a public ledger. Transactions are viewable by anyone (including you and me), so let's do a little exploring and see who spent $337,500 (1 ETH = $2,500 at the time) to get their Bored Ape. Continue Reading →

Welcome to Metacademy

Metacademy
I’m thrilled to announce our new Web 3 training facility at Metacademy.xyz. Together with our partners, Blockchain Foundry and Catbotica, we’ve created a free-to-use, risk-free hands-on tutorial that will teach you the correct way to set up a crypto wallet, mint your own NFTs, learn how to buy and sell them, and much, much more. Continue Reading →
Shelly Palmer Innovation Series Summit 2022
You can attend the “must attend” event during CES® 2022 whether you’re going to Las Vegas or working from home. The Shelly Palmer Innovation Series Summit will stream live on January 5, 2022 at 11 a.m. ET at shellypalmer.com/live. Continue Reading →
disney vs youtubetv
Alphabet (Google, YouTube, etc.) and Disney had not been able to reach a business deal, so YouTube was forced to remove all Disney programming from its YouTubeTV service. The two companies worked it out - but let’s examine some options. Continue Reading →

Fixing Facebook

Facebook Broken
If you were Mark Zuckerberg and you wanted to get ahead of potential government regulation of your business, what would you fix first? Would you try to curtail social media addiction, protect privacy, reduce mental health risks, reduce weaponized information, eliminate hate speech, flag misinformation, deal with data governance, or address some other seemingly intractable problem? Here's what I'd fix first. Continue Reading →

Porn Leads Tech, Again

OnlyFans
OnlyFans (OF) announced that—for business reasons—it was going to ban sexually explicit content. Five days later, the company reversed its decision. Luckily, this article isn't about their decision-making process... it's about how you might build an alternative app. Continue Reading →

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