Advertising & Marketing

derpfakes

Deepfakes: The Dawn of the Post-Truth Era

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For about 200,000 years, modern humans have relied on our eyes and ears to separate truth from lies and fact from fiction. Even if we ignore the rise of fake news (and how difficult it is to do anything about it), technology (like deep learning) is on the verge of making it impossible to know if what you are seeing and hearing is real or fake.

esports

AI and Esports

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Gamers have been pitting their wits and skill against computers since the earliest days of video games. The levels of difficulty were pre-programmed, and at a certain point in the game, the computer was simply unbeatable by all but the most gifted gamers. That was then ...

Kaepernick

Brand Bravery as a Go-to-Market Strategy

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Nike’s tenet “Believe in something. Even if it means sacrificing everything.” is inspirational. While some are applauding Nike for standing up for what it believes, others (who disagree with Nike on this issue) find themselves torn between their love of the brand and their own beliefs.

iPhone Xs and Xr

Apple’s New iPhone XS, iPhone XS Max, iPhone XR and Apple Watch

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On Wednesday in Cupertino, Apple officially unveiled the worst-kept secrets in tech: the iPhone XS, iPhone XS Max, and iPhone XR. Apple also announced a new Apple Watch (the Series 4, its best yet), price drops to legacy iPhones (the iPhone 7 now starts at $450), and official release dates for iOS 12 (September 17) and MacOS Mojave (September 24), but let’s talk about new iPhones.

Google

Google: I Don’t Think That Word Means What You Think It Means

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Google is not a search engine, it is a highly specialized direct response advertising engine purpose-built to translate the value of ‘intention’ into wealth for Google (Alphabet) shareholders. It is optimized to put the right ad in front of the right person at the right time. In other words, it is ‘rigged’ to optimize revenue - all other considerations are secondary. Let me explain... No, there is too much. Let me sum up.