Advertising & Marketing

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Working Remotely
In response to the cancellation of Mobile World Congress, we took a poll about your willingness to join a tech-focused, monitored, social network with subject matter restricted to tech, culture, and innovation. The number of respondents was overwhelming and the results were decisive. Over 90 percent of you said you would join. So let’s get started. Continue Reading →
ai bias
Everyone wants to work for your company. You receive hundreds of resumes every day. There are simply too many for humans to read. So, like many companies, you use a service that ingests the resumes and uses AI to score potential candidates against job descriptions. From your perspective it is the perfect use case. It’s fast. It’s efficient. And the candidates who make it through the system are pretty high level. This sounds awesome – but what happens to the candidates who don’t make it through the system? Continue Reading →

Ad Blocking as High as 30%

ad blocker
Stats in a new report from Blockthrough suggest that more than 750 million devices (mobile and computer) were running ad blockers in Q4 2019. The increase is pegged at roughly 64% over the past three years. Continue Reading →
Shelly Palmer
Shelly Palmer talks with Kerry Drew and Bianca Peters about Google's "Loretta" Super Bowl commercial and why he believes that Google should have put a disclaimer on the spot warning potential users about how it would use the data gathered. Original Airdate: February 4, 2020 on Fox 5's Good Day New York Continue Reading →
All American
If data-driven storytelling were only about data, then every original show on Netflix or Prime Video should be a smash hit. But Netflix, Prime Video, and every other original production done by the “data rich” tech organizations have about the same production-to-hit ratio as professionally programmed old-fashioned, “data poor” networks. How can this be? Shouldn’t the data-driven programmers be better at predicting what stories will best fit an audience? What actor or actress will resonate? What music will work better? What story arc? Or at least knowing what an audience might be more likely to want? Continue Reading →

And the Grammy goes to… AI

Grammy Awards
At one of the pre-Grammy parties I attended, I was asked about controversy surrounding the way the Recording Academy (the organization that produces the Grammys) categorizes music for the show. This led to some very interesting questions: Who (or what) will be eligible to win a Grammy in 2030? What will the categories evolve into? Will music need to be recorded at all? Continue Reading →
Google Paid Search
Over the past couple of weeks, Google has made some unsubtle changes to its search results pages. To say that the line between paid ads and organic search results has been blurred is to understate in the extreme. Continue Reading →
Dinner
This past week, I sat with my friends to count our blessings and rejoice in the season of winter festivals. It will not surprise you to learn that we had some unexpected guests including the President of the United States. Not in person, of course, but he was “in the house.” I won’t bore you with the general split. You already know everything you need to know about the topic and what each side believes. But here’s what I didn’t know. The people who are most influenced by sockpuppeted, bot-influenced, social media-infused, AI-generated, deepfaked content are the ones who are the most certain that they are not influenced at all. Continue Reading →

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