Advertising & Marketing

While increasing evidence suggests that employees who work from home document increases in productivity and employee satisfaction, it’s not a universally accepted practice. Of course, not all work can be performed at home. For work groups such as call-center employees, however, working from home improves their work-life balance and benefits the business as well. The Continue Reading →

If you think getting your next job is tough, try selling a movie idea. Since studios are seeing many more ideas than your potential next employer sees candidates, the Hollywood Pitch has been honed to generate an immediate desire to purchase. If you are intrigued with this concept, here’s the first article worth reading: Meet Hollywood’s Mr. Continue Reading →

From mobile phones and tablets to laptops and desktops, today’s consumers are using an ever-increasing number of devices to access the Web, search for information, make purchases and more. In fact, for the first time in U.S. history, consumers now use smartphone and tablet apps more than PCs to access the Internet. According to a Continue Reading →

One of my friends just wasted six months and lost $75,000 because he tried to launch a business before discovering he had insufficient funding. Do you have enough money? Answering these five key questions would have let him know that he didn’t really have enough funds and prepared him before he spent too much money Continue Reading →

Although Social TV is barely four years old, television program selection for Social TV may be in danger of becoming predictable and unimaginative. When the industry talks about Social TV, we tend to focus on three areas: Tentpole Events, e.g. the Super Bowl, The Oscars. Larger Reality Shows, e.g. American Idol, The Voice. Genre-specific programming: Continue Reading →

World of Warcraft — on a resume. I know it sounds dumb, but what if I told you the geeky info helped someone land two big jobs? CNNMoney reports Stephen Gillett, the chief operating officer at Symantec, an online security firm, has touted his WoW credentials to become an executive at Starbucks and Symantec. Gillett: “Some people look at it and say, Continue Reading →

Who works a ’9-to-5′ these days? For most of us, the idea of an eight-hour workday is an illusion. Even if a job description only stipulates eight hours a day, there’s always extra work after 5 pm, whether we have to do it at our desks or from home. A ’9-to-9′? That’s more like it. Whenever you start and Continue Reading →

Who works a ’9-to-5′ these days? For most of us, the idea of an eight-hour workday is an illusion. Even if a job description only stipulates eight hours a day, there’s always extra work after 5 pm, whether we have to do it at our desks or from home. A ’9-to-9′? That’s more like it. Whenever you start and Continue Reading →

On the heels of Kenneth Cole’s pioneering use of Google Glass for its Mankind fragrance campaign, I have set my sights on turning wearable technology from a niche-marketing tool into a mainstream activity. Joined by industry experts for a panel on wearable technology at Brooklyn’s recent Northside Festival, we had the opportunity to explore the different Continue Reading →

Millennials. Generation Y. 20-somethings. Young adults today have several nicknames — and in early June, we unfortunately picked up one more. Bad Tippers. A survey conducted for Michelin Maps and Guides, a restaurant reviewer, found one in three Millennials tip less than 15 percent when dining out. (For a useful chart on proper tipping, go to the middle of this Continue Reading →