Advertising & Marketing

Businesses that once relied exclusively on face-to-face, physical communication are turning to digital technology to make their services more accessible to customers. From small retail storefronts to medical professionals to technology firms that host client operations in the cloud, it’s difficult to find any business not using digital technology to communicate with their audiences. The Continue Reading →

Two hundred milliseconds is hard to imagine. This tiny fraction of time is two hundred thousandths of a second – about as much time as it takes to blink. Digital ad inventory is now traded in this extremely short increment of time, thanks to the availability of automation, data, analytics and real-time technology. Despite the Continue Reading →

No, it wasn’t 80s nostalgia. It wasn’t La Forge’s famous visor. It wasn’t even the star power of LeVar Burton himself. The “Reading Rainbow” page on Kickstarter raised a stunning $1 million in the first 11 hours because of a subtle feature that should impact your own crowdfunding or donation campaign. The Opening 100 Words. The introduction to a donation page is Continue Reading →

Hey, did you hear Mark Zuckerberg announced an update to Facebook’s privacy settings? “When?” In May. “Why?” Because people have complained for a long time the settings are too confusing. So the company made a change. “How?” Now, new users of the site will have privacy settings default to “Friends,” instead of “Public,” which had been the Continue Reading →

@StartUpGrindBuf asks, “Turning #buffalo from a #rustbelt city into a #startup city?” Emerging research validates that “where” entrepreneurs start is as important as “what” they start-up. And when it comes to where, it’s all about how. How prepared is your city to revitalize small business, encourage entrepreneurship and stabilize start-ups, really? Any region hoping to Continue Reading →

Millennials voted, and Red Lobster lost. In May, Darden Restaurants (which also owns Olive Garden) announced plans to sell the seafood chain for $2.1 billion to Golden Gate Capital, an investment firm. Bruce Horovitz of USA TODAY believes the restaurant has struggled of late because Millennials don’t like “casual dining” and have deemed places like Red Lobster, Applebee’s and Continue Reading →

A previous direct report just got his first VP level job at a new company and asked for a checklist to help him get off to a good start. First, I told him to read First Time Leader by fellow MENG member George Bradt, Managing Director of PrimeGenesis, an executive onboarding firm. Then, I quickly typed a litany of Continue Reading →

It’s not what you say but how you say it. In Boston this spring, the Massachusetts Department of Transportation proved that statement when it turned a mundane road sign into a viral sensation. Rather than tell motorists to “Use Your Turn Signals,” the department took a more familiar approach with locals: Now go “Pahk the Cah in Continue Reading →

There are 29 million small businesses in America. Think about it. 29 million. 29 million Entrepreneurial Pioneers who wake up every morning with what Barack Obama calls the Spirit of Possibility. The hope that today will bring them more customers, more growth, more profit and more success, for them, their employees and their families. This Continue Reading →

335 words. In today’s high-speed culture, that’s all we need to be effective. Let me explain. The “335 words” refers to a 2007 college graduation speech by Nobel economist Thomas Sargent. Yes, the entire speech is 335 words. It’s a compact list of 12 economic principles. Read it here. Sargent understands to be memorable, you must value a person’s time and Continue Reading →