Advertising & Marketing

Posts I've written about Advertising & Marketing. Subscribe to my newsletter to make sure you don't miss anything.
Social TV
Each December, CBS’s Chief Research Officer Dave Poltrack addresses the UBS Annual Global Media and Communications Conference. This year’s talk, “The Outlook for the Broadcast Networks,” covered a wide range of topics, including social TV: “Nothing was hotter this year than social media with Twitter front and center with its IPO,” according to Poltrack. “Television programs Continue Reading →
As a leader, it’s important to position your professional identity for success in 2014. This checklist is designed to help you make the most of your public professional identity. 1. Readdress “who you are” now. While it’s tempting to use the same personal “about me” paragraph that you’ve had for years, take a step back Continue Reading →
Google Search
It’s Advertising Week here in New York and I’ve been listening to presentation after presentation about the new, new thing … Local Advertising. So, here is an excerpt from my upcoming book, “Digital Leadership: How to Succeed in a Connected World,” about the complete myth of local advertising. Harry emailed me the other day. He Continue Reading →
FCC
The recent vote on the principles of Net Neutrality (Chairman Genachowski voted for the Order; Commissioner Copps concurred and Commissioner Clyburn approved in part and concurred in part.  Commissioners McDowell and Baker dissented.) at the Federal Communications Commission (FCC) has drawn criticism from both sides.  Republicans in Congress are uniformly against it and Democrats are mixed.  Consumer advocates say it does not go far enough to protect consumers and the big carriers and tech giants (Verizon, AT&T, Google, Microsoft, etc.) offered lukewarm to tepid praise. Continue Reading →

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