Advertising & Marketing

How to Write Something People Want to Read

How to Write Something People Want to Read

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The first thing you want to do? Start with a quick opening line so people pay attention. Then, you can make the next paragraph a bit longer and fill it with details pertinent to your topic. It’s important to remember online readers increasingly have shorter and shorter attention spans. So even if you have a […]

9 Things To Do the Night Before a Big Career Moment

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Konstantin Ernst says it’s no big deal, but the entire world would care to disagree. Ernst, the creative director behind the opening ceremonies in Sochi, flatly dismissed his Olympic-sized mistake — failing to open all five rings at the pinnacle of Russia’s highly-anticipated performance. Plenty of people figured Ernst would pay for his screw-up with an untimely […]

Facebook

Facebook’s Challenger Brands: Does Facebook Need to Worry?

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Two recently-published academic papers foretell the imminent implosion of Facebook. One review from Princeton employed disease modeling to suggest that Facebook could lose up to 80 percent of users in the next three years. The other was from University College London (UCL), a leading UK university. In UCL’s instance, Professor Daniel Miller wrote a blog […]

Consultants Have a Shelf Life

Consultants Have a Shelf Life

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Leslie Kendall, a consultant/friend who works to identify and eliminate critical problems that limit businesses and not-for-profits success, recently told me “consultants have a shelf life.” I had two reactions: Visceral: That’s not right; and Delayed: There’s a lot of truth to the concept. That’s Not Right I have friends who have been successful consultants for decades. […]

Entering the Shift Age

Forecasting The Shift Age: A Look Back (Part 3 of 3)

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This is the third (and final) column that looks at the forecasts I have made on events through 2013. As pointed out in the first two columns, the purpose of these columns is to analyze why forecasts were correct and, if not, what they might mean looking forward. As stated in the first column: “… […]