Advertising & Marketing

Entering the Shift Age

Forecasting The Shift Age: A Look Back (Part 2 of 3)

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This is my second of three columns covering a look back at the forecasts I made about things that might happen through the end of 2013. As I wrote in the first column, this is not an exercise in self-congratulation, but rather an opportunity to look back on forecast accuracy and analyze why or why […]

Ian Rappaport

9 Reasons Why Saying “Yes” Could Change Your Career Forever

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Ian Rappaport had no clue how his night would turn out. All he knew: just say “Yes.” Once Ian agreed to accept a bottle of Bud Light and walk out of the bar, his evening life changed forever. That’s the set-up to what many consider the greatest Super Bowl ad of the year. If you have not seen […]

Entering the Shift Age

Forecasting The Shift Age: A Look Back (Part 1 of 3)

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Eight years ago, I first began to write and speak about the future full-time. Then, as always, I was asked about what accurate forecasts I had made. This told me that my legitimacy (to some degree) would be based upon this. I started to make forecasts. The second thing I realized was that most people […]

Amazing

Want to Improve Your Writing? Cut This Word from Your Vocabulary

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Just saw a great movie? Watched an emotional YouTube video? Heard someone’s emotional life story? There’s only one word to describe all of these experiences: Amazing. Then again, maybe not. In a purely unscientific poll that I conducted by… well, observing the conversations around me, I have concluded that amazing is the most overused word in our collective vocabulary. Even […]

Marketing

2014: What Marketing Idea Is Ready For Retirement

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If the past, by bringing surprises, did not resemble the past previous to it (what I call the past’s past), then why should our future resemble our current past? –Nassim Taleb, Philosopher and Essayist Edge.org asked a couple hundred of the brightest scientists alive the question: “What scientific idea is ready for retirement?” I am […]