Advertising & Marketing

You have a hidden talent I’d like to call your attention to. By the time you were 18 years old, you had watched more than 20,000 hours of video (TV, movies, online, etc.). That’s more than twice the number of hours most people need to become an expert at any skill. So while you may not know all the technical jargon, when it comes to judging content, creativity, and execution, you are truly a video production expert. This is going to come in handy, because today, every major corporate meeting and event needs to be reimagined and staged to work for both in-person and online audiences. Continue Reading →

Over the past few months, people have started using the term "NFT" interchangeably with the term "digital collectible." This is unfortunate, because while most of the digital collectibles in the news are NFTs, the technology can be used to create value in many additional ways. When thinking about fan development, which we will define (just for this article) as a collection of purpose-built tools designed to grow communities of interest, perhaps the most obvious use for an NFT is as a ticket to an event. Let’s review some of the benefits you might expect from combining a ticket, some unique digital assets, and a smart contract. Continue Reading →

According to the WSJ, Comcast is considering an acquisition of Roku or a tie-up with ViacomCBS to expand and enhance its streaming business. Continue Reading →

Apple's Worldwide Developer Conference (WWDC) kicked off on Monday with a keynote showing off new operating systems for all of its hardware. Here's everything you need to know. Continue Reading →

Amazon will buy MGM for $8.45 billion. This is not a surprise, as MGM has been for sale for quite some time, and secrets about this purchase were not well-kept. Continue Reading →

The big star of the television upfronts, an ancient artifact of a marketplace where big television networks pre-sell advertising to big advertisers, was… wait for it… ad-supported streaming services. You say you like your ad-free streams, you can keep them. If you want "free" streams, try AVOD (advertising video on demand). Continue Reading →

Unsurprisingly, AT&T has figured out that it has no business being in the content business. It plans to merge its WarnerMedia business with Discovery. David Zaslav will head the newco. Continue Reading →

Facebook was quite vocal about its opposition to Apple's ATT (AppTracking Technology). The social media giant feared that its implementation in iOS 14.5 and iPadOS 14.5 would significantly damage its Facebook Audience Network business. They were right. Very, very right. Continue Reading →

As she approached the entrance to the club, she gave the frame of her new prescription AR glasses a gentle squeeze. When she got to the door, it appeared to turn green, indicating recognition that she was over 21 years of age. Then, a message appeared along with a friendly voice asking for the 5 ADA cover charge. She shook her head yes. A moment later, the door opened, which indicated that the transaction had cleared. And so begins a story about life in a trustless, decentralized world − a tale from under the Merkle tree. Continue Reading →

I am pleased to announce a new Mark Cuban company that, once again, is both on trend and perfectly timed. NBA Low Shot, which you will find at nbalowshot.com, offers GIFs of the worst moments from NBA history as fake NFTs that you can pretend to own. Importantly, a GIF you download from NBA Low Shot is indistinguishable from a GIF you'd download that is tied to an NFT. Continue Reading →