Advertising & Marketing

Posts I've written about Advertising & Marketing. Subscribe to my newsletter to make sure you don't miss anything.
ARCore Depth API
If you've ever played Pokémon Go, you know that Pikachu was just pasted on top of whatever you pointed your camera at. About a year ago, Pokémon Go creator Niantic announced that they had worked out how to let Pikachu hide behind real-world objects. The technique, called occlusion, was demonstrated in a video, not on an actual device. Yesterday, Google announced the tools to solve the problem. Continue Reading →
Mainstream Media Logos
The word "hoax" has come into sharp focus recently and it has caused more than a few of my friends and colleagues to assert that the mainstream news media is "rigged." This is not a new subject, but it is newly relevant because of the current political climate. I'm not going to defend the MSM. But I am happy to explain why a certain famous media critic likes to say, "The media is rigged. Big League." Continue Reading →

Bot Monday

Shopping Bot
Cyber Monday is supposed to be an awesome online shopping day. It is. I've seen estimates as high as $9 Billion for today. However, I've also seen estimates from NBC News and Radware that as much as 97 percent of online traffic today will be bot traffic. Continue Reading →

TikTok Data Questions

TikTok
TikTok is insanely popular. If you haven't downloaded the app yet, here's a warning: Be prepared! TikTok is wildly addictive. No matter your age, your stage, how jaded you are, resistance is futile. You will become addicted to TikTok within minutes. But then... the app will begin its symbiotic relationship with your brain, and then... it's over. You will become a full-fledged TikTok addict and, as far as I know, there is no cure. Continue Reading →
Art Director
Machine intelligence, also known as artificial intelligence (AI) is going to have both an awesome and an unfortunate impact on our posterity. Let’s explore one possible way AI may impact the future of work, and how it may dramatically change how we train our workforce. Continue Reading →
Episode 4 of Think About This with Shelly Palmer & Ross Martin is online! In this episode we explore the marvels of human achievement that get no love. Did a drone from a spaceship just deliver your pizza? Did a sugar pill just take away all of your pain? How many trees could you plant in a day? How many ear wiggles could you do in 30 seconds? You may win a lot of cash if you stay off your smartphone for a year, but how would you get through dinner with your mom and dad? Continue Reading →
The Mandalorian
Disney+ launched to great fanfare (with a few technical glitches) and people are talking. There is the usual chatter about "a new service," and the "transformation of the television business," but something far more interesting is happening. People are talking about episode one of The Mandalorian and you know what they're saying? "I can't wait for episode two." Continue Reading →
Instagram Likes
Adam Mosseri, who runs Instagram, is about to change the world. Like it or not, Instagram is going to make “like” counts private. This is a bold, (but well tested) move. The company has previously hidden likes in Canada, Japan, Brazin, Ireland, New Zealand, Australia and Italy. Now, Instagram will expand its testing to the US. Continue Reading →

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