Google announced it will stop selling ads based on your personal web browsing history. If you do any digital marketing, this is world-changing news. Continue Reading →
Advertising & Marketing
Posts I've written about Advertising & Marketing.
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The other day, @VZWSupport tweeted (then deleted), "Are you noticing that your battery life is draining faster than normal? One way to help conserve battery life is to turn on LTE." So… does 5G suck the life out of your battery? Continue Reading →
Facebook and Google have to pay for news in Australia. That's the law! Except… there are loopholes that allow for negotiation, and the way the law is written allows both sides to spin the story as if they won. This raises the question: Who actually won? Continue Reading →
Did you hear the thunder from down under? Facebook will restore news pages in Australia. Did Australian lawmakers win? It depends who you ask. Continue Reading →
How do you turn a small marketing budget into an awareness powerhouse? Reddit's five-second regional ad during the Super Bowl did that and more. You may not have seen it (it only ran in nine of the top 10 markets), but it was genius. Continue Reading →
This is the 9,109th issue of my daily newsletter and we're just about a month shy of its 25th anniversary. The fact that you are reading this means the world to me. My question is, is it valuable to you? Continue Reading →
I've had my Samsung Galaxy S21 Ultra for a couple of weeks now, and I can tell you without hesitation that "Ultra" is a fitting name for this smartphone. While the S21 line follows the recent industry trend of making affordable flagship phones, the S21 Ultra isn't for people looking for a bargain. It is the very definition of a premium experience and it is priced to match. If you are looking for the very best Android phone available today, look no further. Here's why. Continue Reading →
GM CEO Mary Barra promised to transition 100% of GM's light-duty vehicles to zero-emission powertrains by 2035 and become a carbon-neutral automaker by 2040, 10 years ahead of schedule. Continue Reading →
Humans that fuse with machines will become telekinetics. They will be able to be in two places at once. They will be able to “feel” physical objects that are half a world away. They will have thousands of times the strength of purely organic humans. They will not be limited to one physical manifestation of their existence. They will have powers usually reserved for mythological superheroes – what will they do with them? Continue Reading →
The speed of information is directly equated to economic success. If you learn something before your competitor does and you have the tools to make the knowledge actionable, you are almost always going to profit from it. So, while it’s true that “knowledge is power,” the true power comes from the speed with which you can create information asymmetry in a transactional environment. This is the goal of our new online innovation briefings. Continue Reading →