Advertising & Marketing

Posts I've written about Advertising & Marketing. Subscribe to my newsletter to make sure you don't miss anything.
I am pleased to announce a new Mark Cuban company that, once again, is both on trend and perfectly timed. NBA Low Shot, which you will find at nbalowshot.com, offers GIFs of the worst moments from NBA history as fake NFTs that you can pretend to own. Importantly, a GIF you download from NBA Low Shot is indistinguishable from a GIF you'd download that is tied to an NFT. Continue Reading →
Seems like a lot of people are mad at Apple: the EU is accusing them of antitrust, Epic Games is suing them, and Tile thinks AirTags ripped them off. Shelly Palmer talks with Bianca Peters and Robert Moses about why Apple is making everyone so angry on Fox 5 NY's Good Day Wake Up. Continue Reading →
iOS 14.5 featuring "App Tracking Transparency" is rolling out across the Apple universe and, wait… hear that? That's Facebook screaming in pain. Why? Because now, on iOS and iPadOS 14.5, whenever anyone (including Facebook) wants to track you across apps and websites owned by other companies, they will have to get your permission. Continue Reading →
There's a new article on consumerreports.org entitled, "CR Engineers Show a Tesla Will Drive With No One in the Driver's Seat," with the subtitle, "After a fatal crash in Texas, we demonstrated how easy it is to defeat Autopilot’s driver monitoring." At first glance, you are supposed to jump to the conclusion that anyone driving a Tesla can easily defeat the driver monitoring system, thereby putting themselves and others at risk. After reading the article, I have reached a different conclusion: Consumer Reports has "jumped the shark." Continue Reading →
With the full understanding that killing 3rd-party cookies in its very popular Chrome browser would impact practically every advertiser, Google, the world's largest seller of advertising, offered its idea of a replacement: FLoC (Federated Learning of Cohorts). To make a long story short, practically everyone but Google hates the idea. Continue Reading →
Sometime next week, Apple will release iOS 14.5, which will require users to give explicit permission for apps to track them. This has had Facebook's knickers in a knot since the feature was announced, and they've been quite vocal about it. Continue Reading →
What's in a bubble: loyalty or lock-in? That's the question Epic Games is asking in a recent court filing. Epic is arguing that because Apple won't make iMessage available on Android, they are guilty of forcing parents to buy iPhones for their kids instead of Android phones. Continue Reading →
Do you support a favorite artist or creator using Patreon, Cameo, or OnlyFans? Have you purchased an NFT for a new album or to add to your digital art collection? If so, you are in the vanguard of the nascent creator economy. Continue Reading →

LG Smartphones RIP

What can I say about a well-engineered smartphone line that was doomed to irrelevance because the parent company never understood how to differentiate its products (other than price)? Ever hear anyone say, "I can't wait for the new LG smartphone to come out!" No? I haven't either. Continue Reading →

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