Advertising & Marketing

Posts I've written about Advertising & Marketing. Subscribe to my newsletter to make sure you don't miss anything.

Fixing Facebook

Facebook Broken
If you were Mark Zuckerberg and you wanted to get ahead of potential government regulation of your business, what would you fix first? Would you try to curtail social media addiction, protect privacy, reduce mental health risks, reduce weaponized information, eliminate hate speech, flag misinformation, deal with data governance, or address some other seemingly intractable problem? Here's what I'd fix first. Continue Reading →

Be careful what you wish for

In the face of overwhelming evidence that "something must be done," my fear is that they are going to do something. It will be a political knee-jerk reaction to a problem so complex that the most informed people in the world cannot come to a consensus about a regulatory strategy, let alone a tactical regulatory roadmap. Continue Reading →

Is Adam Aron a cryptomaniac?

AMC Entertainment chairman-CEO Adam Aron tweeted that in addition to Bitcoin (BTC), the chain will expand its crypto acceptance plans to include Ether (ETH), Litecoin (LTC), and Bitcoin Cash (BCH) for U.S. movie tickets and concessions ordered online by the end of the year, which again raises a very personal question: How do I feel about buying a slice of pizza and a Diet Coke with four (4) bitcoins back in April 2011? Continue Reading →

The TV Audience Measurement Crisis

Nielsen has been part of the answer to most of these questions for as long as anyone can remember. Yesterday, the Media Rating Council (MRC), a third-party industry watchdog, officially suspended its accreditation of Nielsen. Said differently, the MRC no longer trusts some of Nielsen's numbers. Can you? Continue Reading →

Plan Your CES 2022 Experience

CES 2022 West Hall LVCC
CES will return to Las Vegas in January 2022, and we've got big plans (in-person and online) for the show. “We’re thrilled to return to Las Vegas – home to CES for more than 40 years – and look forward to seeing many new and returning faces,” said Gary Shapiro, president and CEO, Consumer Technology Association (CTA). “The pace of innovation has accelerated over the last 18 months, and attendees will see these advancements at CES.” Continue Reading →

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