Advertising & Marketing

Posts I've written about Advertising & Marketing. Subscribe to my newsletter to make sure you don't miss anything.
Marketing 401: Correlation vs. Causation
There are two basic camps in the world of marketing: numbers camp and pretty pictures camp. I live in both camps, and you should too. If you live in the numbers camp, I’m going to confirm what you already know. If you live in the pretty pictures camp, buckle your seatbelt, because this is going to be a fast, bumpy ride.
Delete Yahoo Groups: Where Does Data Go When It Dies?
You probably don’t have a Yahoo Group or know anyone who does. So you probably won’t care that Yahoo is shutting down Yahoo Groups. That said, while Yahoo is all but irrelevant today, there was a time when it was at the center of the online universe. The death notice says, “Beginning October 28, you
Think About This with Shelly Palmer & Ross Martin
Our new podcast, “Think About This with Shelly Palmer & Ross Martin” premieres today on the Westwood One Podcast Network. Subscribe at Apple Podcasts or literally anywhere podcasts can be found. The official press release says, “Hosted by visionary business adviser Shelly Palmer and Blackbird CEO Ross Martin, this podcast will challenge you to think
To Google or To Amazon? Search is the Answer
According to eMarketer, the U.S. search ad market is expected to grow to $55.17 billion (up 18% YoY). Roughly 73 percent (approx. $40 billion) of that goes to Google. But Amazon is on fire. Its search business is growing fast and it is expected to reach almost 13 percent this year and nearly 16 percent
Facebook: Platform, Publisher, or Ministry of Truth?
Facebook is being pilloried for its unwillingness to remove a paid advertisement by President Trump’s reelection campaign after Facebook was notified by the Biden campaign that the ad contained false statements about Joe Biden and his son. On the surface, this seems simple, and Facebook’s decision not to remove the ad seems wrong. But there is much more to the story.

Can the Data Poor Survive?

Can the Data Poor Survive?
Are data-poor organizations doomed? We’ve been running a data science experiment over the past few months. We were shocked, but not surprised by what we learned.
Uber Works: A pivot or a prayer?
Uber has introduced Uber Works. A shift work matching app that hopes to efficiently connect workers with gigs that fit their schedules. The app is currently available in Chicago. Autonomous vehicles (AVs) are about to dramatically change the world of on-demand car services. Viewed through that lens, Uber and Lyft’s current business models are doomed
Forever 21 files for bankruptcy. Is Amazon to Blame?
Mall staple Forever 21 has filed for Chapter 11 bankruptcy protection. It plans to close 178 of its more than 800 stores (although it may close more). The company also said that it does not plan to exit any major markets in the US. Nowadays, when a retailer falls on hard times the first thing
Google France
Online publishers in the EU were all excited about Article 15 of the EU’s copyright directive which allows the press to request money from platforms like Google and Facebook when copyrighted material appears on their respective sites. France transposed the EU’s copyright reforms into a national law that takes effect October 1st. There’s only one
Google vs EU
Google got some good news from the European Union’s top court yesterday, “The Court concludes that, currently, there is no obligation under EU law, for a search engine operator who grants a request for de-referencing made by a data subject, as the case may be, to carry out such a de-referencing on all the versions

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