Advertising & Marketing

#MeToo

What MeToo Is Teaching AI

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The coincidental emergence of the #MeToo hashtag and self-training, self-replicating AI systems got me thinking. How will a self-training AI system be biased when learning from the #MeToo hashtagged posts? And how would the advent of self-training AI affect the systems that control our news feeds and other curated content presented to us?

Delete Facebook

Will Congress Kill Facebook and the Rest of the Internet?

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Congress wants answers. It’s caveat emptor if someone boosts (pays to advertise) a Facebook post about a new fruit smoothie that prevents cancer, heart disease, and warts. But suggest to a professional politician that the same exact Facebook advertising might adversely affect that politician’s ability to get reelected, and it’s time for a congressional hearing.

Why Lose-Lose Almost Always Beats Win-Win

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Professional negotiators often wax poetic about win-win outcomes: where both sides cooperate and compromise. In practice, win-win is never a dominant strategy. Lose-lose almost always beats it. Here’s why.

iPhone X

iPhone X: Imitation Is Not Innovation

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My monthly “new iPhone every year” payment just joined my cable bill, my water bill, and my electric bill as grudge expenses. I hate paying them because the companies charge more and more for the same stuff, and there’s nothing I can do about it. Oh, and there's just one more thing ...

Don't Buy Tech

CMOs Shouldn’t Buy Tech, Ever!

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According to Gartner, 2017 is the year CMOs (chief marketing officers) will buy more tech than CIOs (chief information officers). This is truly unfortunate. CMOs should never buy tech, ever!