Advertising & Marketing

Posts I've written about Advertising & Marketing. Subscribe to my newsletter to make sure you don't miss anything.

Alexa Gets More Talkative

The official title of the Amazon Science blog is "Alexa gets better at predicting customers’ goals," but you should read this as, "The Turing test is not for machines to pass, but for humans to fail." Continue Reading →

The Future of Mac

Apple's new MacBook Pro 13, MacBook Air, and Mac mini look awesome, as awesome as anything I've ever seen from Apple. One more thing: don't buy them... yet. Continue Reading →
Amazon
In a statement published Tuesday, the European Commission said it took issue with Amazon using independent sellers’ data to benefit its own retail business. It also announced a second formal investigation into Amazon’s e-commerce processes. Should Amazon be able to analyze data it gathers from its vast number of third-party sellers to help it create Continue Reading →

They Already Have Your Data

TikTok WeChat
On August 6, 2020, the president of the United States signed two virtually identical executive orders banning the use of both TikTok and WeChat. TikTok will survive due to a partnership deal with Oracle that, at this writing, the president has approved. But, unless a federal judge issues a stay, by the time you read this WeChat will be officially banned. Continue Reading →

The Famous “P&G Memo”

P&G Memo
Want to be a better strategic thinker? For most businesspeople, the time-tested P&G (Procter & Gamble) Memo is a great place to start. At its core, the format of a classic P&G recommendation memo forces you to sequentially structure your thoughts, which in turn forces you to sequentially structure your communication. The clarity provided by this disciplined approach to thinking is invaluable, and its ability to help scrutinize ideas is unmatched. Here's the variation I use to begin packaging my ideas to sell. Continue Reading →

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