Advertising & Marketing

Posts I've written about Advertising & Marketing. Subscribe to my newsletter to make sure you don't miss anything.

Bot Monday

Shopping Bot
Cyber Monday is supposed to be an awesome online shopping day. It is. I've seen estimates as high as $9 Billion for today. However, I've also seen estimates from NBC News and Radware that as much as 97 percent of online traffic today will be bot traffic. Continue Reading →

TikTok Data Questions

TikTok
TikTok is insanely popular. If you haven't downloaded the app yet, here's a warning: Be prepared! TikTok is wildly addictive. No matter your age, your stage, how jaded you are, resistance is futile. You will become addicted to TikTok within minutes. But then... the app will begin its symbiotic relationship with your brain, and then... it's over. You will become a full-fledged TikTok addict and, as far as I know, there is no cure. Continue Reading →
Art Director
Machine intelligence, also known as artificial intelligence (AI) is going to have both an awesome and an unfortunate impact on our posterity. Let’s explore one possible way AI may impact the future of work, and how it may dramatically change how we train our workforce. Continue Reading →
Episode 4 of Think About This with Shelly Palmer & Ross Martin is online! In this episode we explore the marvels of human achievement that get no love. Did a drone from a spaceship just deliver your pizza? Did a sugar pill just take away all of your pain? How many trees could you plant in a day? How many ear wiggles could you do in 30 seconds? You may win a lot of cash if you stay off your smartphone for a year, but how would you get through dinner with your mom and dad? Continue Reading →
The Mandalorian
Disney+ launched to great fanfare (with a few technical glitches) and people are talking. There is the usual chatter about "a new service," and the "transformation of the television business," but something far more interesting is happening. People are talking about episode one of The Mandalorian and you know what they're saying? "I can't wait for episode two." Continue Reading →
Instagram Likes
Adam Mosseri, who runs Instagram, is about to change the world. Like it or not, Instagram is going to make “like” counts private. This is a bold, (but well tested) move. The company has previously hidden likes in Canada, Japan, Brazin, Ireland, New Zealand, Australia and Italy. Now, Instagram will expand its testing to the US. Continue Reading →

Making Sense of Streaming

Streaming Offerings
You want to cut the cord. You want to take advantage of this brave new video world. You are excited about all the new shows. Just how many video streaming services do you need to pay for? What is on each? Which is best for you? How do you make sense of the streaming universe? Once you get over Streaming Sticker Shock, you’ll want to develop your streaming service strategy, and here’s how to think about it. Continue Reading →
Jack Dorsey
Twitter’s CEO, Jack Dorsey, announced that Twitter will no longer accept paid political advertising. He tweeted his reasons, “This isn’t about free expression. This is about paying for reach. And paying to increase the reach of political speech has significant ramifications that today’s democratic infrastructure may not be prepared to handle. It’s worth stepping back in order to address.” Continue Reading →

PlayStation Vue RIP

PlayStation Vue
Blaming "the highly competitive Pay TV industry," Sony will shut down PlayStation Vue (its video streaming service) on January 30, 2020. Ironically, this announcement comes as Disney, Apple and WarnerMedia are all entering the business. Continue Reading →

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