Advertising & Marketing

Posts I've written about Advertising & Marketing. Subscribe to my newsletter to make sure you don't miss anything.
CES 2022 West Hall LVCC
CES will return to Las Vegas in January 2022, and we've got big plans (in-person and online) for the show. “We’re thrilled to return to Las Vegas – home to CES for more than 40 years – and look forward to seeing many new and returning faces,” said Gary Shapiro, president and CEO, Consumer Technology Association (CTA). “The pace of innovation has accelerated over the last 18 months, and attendees will see these advancements at CES.” Continue Reading →

Ghost Kitchens

Wendy's is planning to open 700 kitchens expressly for food delivery apps. These "ghost kitchens" are coming to the UK, US and Canada. Is this an amazing idea whose time has come, or is it a knee-jerk reaction to the pandemic? Continue Reading →

Follow the Money

Walmart and Walgreens are entering the mobile-first banking business in a big way. It's a solid strategic move, as an estimated 169 million Americans regularly use mobile devices for banking. Continue Reading →

The Delta Dilemma

It's official: every speaking engagement I have through the end of 2021 is back to being virtual. About half of them were scheduled as in-person events with the caveat that they could be switched to online-only if necessary. The Delta variant has made it necessary. Continue Reading →
Today, almost every major corporate meeting and event needs to be reimagined and staged to work for both in-person and online audiences. I'm excited to announce our new partnership with Verizon to offer BlueJeans Premium Production Services powered by The Palmer Group. Continue Reading →
BlueJeans Events
You have a hidden talent I’d like to call your attention to. By the time you were 18 years old, you had watched more than 20,000 hours of video (TV, movies, online, etc.). That’s more than twice the number of hours most people need to become an expert at any skill. So while you may not know all the technical jargon, when it comes to judging content, creativity, and execution, you are truly a video production expert. This is going to come in handy, because today, every major corporate meeting and event needs to be reimagined and staged to work for both in-person and online audiences. Continue Reading →
Digital Ticket
Over the past few months, people have started using the term "NFT" interchangeably with the term "digital collectible." This is unfortunate, because while most of the digital collectibles in the news are NFTs, the technology can be used to create value in many additional ways. When thinking about fan development, which we will define (just for this article) as a collection of purpose-built tools designed to grow communities of interest, perhaps the most obvious use for an NFT is as a ticket to an event. Let’s review some of the benefits you might expect from combining a ticket, some unique digital assets, and a smart contract. Continue Reading →

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