Advertising & Marketing

Facebook Alternatives

Alternatives to Facebook

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Facebook has been under relentless attack since the Cambridge Analytica scandal in early 2018. Broadcasters and news publishers have declared open season on Mark Zuckerberg, Sheryl Sandberg, and other senior executives at the company. And while not quite ubiquitous, #deletefacebook pops up every time there’s a story about data privacy. The EU has fined them, the US is trying to figure out how to regulate them, and the notion that free services should be absolutely free (as opposed to checking a box on a terms and conditions page that allows the free service to use your data as payment) is gaining traction. Whether or not Facebook deserves the scrutiny it is under is a great topic for another article. Today, I want to have a look at alternatives. If you don’t like Facebook, what might work for you? Is the time right for the reemergence of focused social networks?

Angry Mob YouTube

Can YouTube Ever Be Brand Safe?

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They say that if you ask the wrong question, you are guaranteed to get the wrong answer. Asked as, “Can YouTube ever be brand safe?” the answer is no. There is no possible way to make YouTube, or any environment that relies so heavily on user-generated content (UGC), 100 percent brand safe. Asked as, “Is YouTube safe for my brand?” is a better question, and it is the proper lens for any serious marketing discussion.

Metamerica

Governing a Digital Democracy: Unanswered Questions

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I wrote an article back in April 2009 entitled Metamerica: Evolving The Governance Of A Digital Democracy. It begins, “Dateline New York: April 3, 2021” with breaking news about a massive, catastrophic data breach. So how would the Great Data Crash of 2021 happen? Or, perhaps more importantly, why have the questions I posed in 2009, and the very clear predictions of known consequences of our digital society, not only gone unanswered by our leaders but in many cases gone unasked? Let’s look back to help us see the future.

AI Won’t Take Your Job, People Will

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AI, specifically “augmented intelligence,” is going to have both an awesome and an unfortunate impact on our posterity. Let’s explore one possible way AI may impact the future of work, and how it may dramatically change how we train our workforce.

TCL at CES 2019

Chinese Tech at CES: An Alternative POV

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Much has been written about China’s diminished presence at CES 2019. Looking strictly at the numbers, the story seems clear. The CES 2019 Exhibitor directory listed 1,211 Chinese exhibitors, down from 1,551 at the 2018 show (a 20 percent drop). Add in the congressionally approved CFIUS (the Committee on Foreign Investment in the United States) reforms, which all but dried up Chinese venture money flowing into the United States, then add the on-again/off-again China-vs.-US trade war, and it’s easy to adopt a bearish attitude toward Chinese tech. But there’s more to this story than the numbers and the politics suggest.