Advertising & Marketing

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Data is like pizza?

Data is a lot like pizza, or at least that's what Wide Open West (an ISP with about 800,000 customers) would like you to believe. The company sent an email to its internet users telling them that it was instituting data caps on June 1 because they want everyone to get the amount of pizza they ordered. If this sounds weird or confusing or condescending, I'm not doing it justice. It's way worse than that. Continue Reading →
Disney, Warner Bros, and Universal each disclosed a bit about the future of their respective theatrical release plans. Disney will offer a mixed bag of "additional fee" online Disney+ releases and traditional movie theater releases, Warner Bros is going back to the old way with a shortened (90-day down to 45-day) exclusivity window, and Universal will shorten its window to 31 days for big films and 17 days for low-grossing films ($50 million and under domestically). Continue Reading →
Amazon Prime Video NFL
Whenever I'm asked about the fate of the television business, I always answer, "As goes the next NFL deal, so goes TV." Well, as everyone with even the slightest interest in the subject already knows, the NFL/TV deal is done—but times have changed. Continue Reading →
Some Netflix customers are getting a message on their screens, prompting them to sign up for their own account if they aren’t watching with the subscriber. This raises the question, "Why buy the cow when you can stream it with your friend's password for free?" Continue Reading →

No cookie, no data!

Google announced it will stop selling ads based on your personal web browsing history. If you do any digital marketing, this is world-changing news. Continue Reading →

Is 5G a battery killer?

The other day, @VZWSupport tweeted (then deleted), "Are you noticing that your battery life is draining faster than normal? One way to help conserve battery life is to turn on LTE." So… does 5G suck the life out of your battery? Continue Reading →
Facebook and Google have to pay for news in Australia. That's the law! Except… there are loopholes that allow for negotiation, and the way the law is written allows both sides to spin the story as if they won. This raises the question: Who actually won? Continue Reading →

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