Advertising & Marketing

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Breaking the “TV” Law

The founders of Taiv had an idea: What if a sports bar owner could make an extra $500 every month by using technology to replace the commercials in TV broadcasts with commercials they sold themselves? It is an awesome idea. It is also a blatant theft of services. Continue Reading →

Are you ready for networked TV?

With the debut of Thursday Night Football on Amazon last week, we passed by a major milestone on our journey from network to networked TV. Amazon enjoyed a record number of Prime signups (the actual number has not been disclosed), and they got their products and services in front of a gigantic audience. It was a big win for Amazon. Continue Reading →

How many avatars will I need?

Greetings from LGA Terminal C, Gate 63. I'm on my way to Syracuse University to teach my class IRL (as opposed to on Zoom). While walking the mile and a half to the gate, I imagined my avatar doing this same walk in a virtual world. Or, more succinctly, I imagined my physical self walking through a mixed reality airport experience. Continue Reading →

Common Sense vs. Censorship

Each of these stories raises questions we all think we know the answers to. Where is the line between common sense and censorship? What lengths should the government go to to protect human lives? When is it appropriate for a platform or telecom carrier to block access to its network? Continue Reading →

Television Disrupted

According to a Nielsen report, "Streaming claims largest piece of TV viewing pie in July," we have reached the inevitable future I (and many others) predicted 17 years ago when I put pen to paper. Continue Reading →

NFL NFTs are Here!

NFT collectibles platform NFL All Day is now open to the public. The platform is the work of Dapper Labs, the nice folks who bring you NBA Top Shot and UFC Strike. Continue Reading →
Cosmo AI Cover
Want to know how fast virtual worlds are going to appear? TikTok recently added a new effect called "AI greenscreen." Users type a description, then the AI does its best to interpret the prose and output an image that can be used as a background for a TikTok video. Continue Reading →
Whenever someone is struggling with the multitude of streaming services available on their smart devices, someone inevitably starts to wax poetic about the convenience of cable and the good ol' days (which everyone complained bitterly about back then, BTW). Continue Reading →

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