Advertising & Marketing

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Working Remotely

Earlier this week, Twitter held an all-hands meeting using Google Hangouts and Slack. According to my friends at Twitter, the experiment was a resounding success. This raises the question: what are your favorite tools for remote meetings, as well as remote work? Continue Reading →
After speaking to numerous infectious disease experts over the past few days, I'm starting to wonder: is our reaction to COVID-19 the exact reaction an adversary in an information war would hope for? Said differently: is the COVID-19 story the Information Age Pearl Harbor we've been expecting? Continue Reading →

Uber With an Ad on the Roof?

Adweek is reporting that Uber struck a deal with out-of-home ad-tech company Adomni that will place ads on the roofs of about 1,000 vehicles in three cities starting April 1. Is this an April Fool’s Day joke? Not according to Adweek. Continue Reading →
Convergence
Two weeks ago, I suggested that there might be a need for an invitation-only, highly curated, viciously monitored social network with subject matter restricted to business, tech, culture, and innovation. The response has been overwhelming, and it has taken me all week to sort through your thoughtful submissions. Continue Reading →
Working Remotely
In response to the cancellation of Mobile World Congress, we took a poll about your willingness to join a tech-focused, monitored, social network with subject matter restricted to tech, culture, and innovation. The number of respondents was overwhelming and the results were decisive. Over 90 percent of you said you would join. So let’s get started. Continue Reading →
ai bias
Everyone wants to work for your company. You receive hundreds of resumes every day. There are simply too many for humans to read. So, like many companies, you use a service that ingests the resumes and uses AI to score potential candidates against job descriptions. From your perspective it is the perfect use case. It’s fast. It’s efficient. And the candidates who make it through the system are pretty high level. This sounds awesome – but what happens to the candidates who don’t make it through the system? Continue Reading →

Ad Blocking as High as 30%

ad blocker
Stats in a new report from Blockthrough suggest that more than 750 million devices (mobile and computer) were running ad blockers in Q4 2019. The increase is pegged at roughly 64% over the past three years. Continue Reading →
If your business objective is awareness, the next time you are thinking about ditching TV, radio, or other broad reach (wasteful) advertising opportunities for a tightly targeted “addressable” campaign with “no waste,” consider the network effect. It is a powerful, valuable force multiplier. Continue Reading →

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